MPA: URLs in Print Ads Drive Website Traffic
Print ads are successful in driving readers to advertiser websites, according to a new study from the Magazine Publishers of America.
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Print ads are successful in driving readers to advertiser websites, according to a new study from the Magazine Publishers of America.
The Audit Bureau of Circulations has begun requiring that public-place-sponsored copies of magazines be reclassified as such, giving print media buyers more transparency into where and how a magazine is distributed.
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Marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 “State of the Marketer” survey report from Eloqua, which found that 55 percent of marketers anticipate a decrease in print ad spend three years from now, reports MarketingCharts.
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Consumer magazine websites averaged 70.7 million unique monthly visitors during the first quarter of 2008 - that’s 11.9 percent more than the 63.2 million unique visitors in first quarter of 2007 - according to the Magazine Publishers of America (MPA), writes MarketingCharts.
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The Thomson-Reuters merger has resulted in not-unexpected job cuts, due to a “natural overlap and duplication in coverage,” according to Reuters news service editor-in-chief David Schlesinger.
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Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
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BBC Worldwide plans to launch BBC Knowledge - its first magazine in the U.S. - in August, with an initial print run of 85,000.
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
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Harvard alumni magazine 02138, launched in 2006, has been purchased by Manhattan Media, which plans to create a social network surrounding the title and then duplicate the operation for other Ivy League schools. The magazine is mailed free to about 100,000 Harvard alumni.
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Conde Nast’s Elegant Bride is launching a redesign that focuses on the upscale bride in her thirties.
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Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be refilled by employees with a “new skill set,” writes WWD.
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Barnes & Noble’s online store will begin selling subscriptions - at deep discounts - to more than 1,000 print and digital magazines.
TV Guide Network promised - and apparently delivered - higher ratings to NBC if the network advertised within the pages of the TV Guide magazine and on the TV Guide Network.
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Project Runway is moving from the Bravo Network to Lifetime, and current contracts between the show and its partners are being renegotiated, with a possibility for new partners to be brought in.
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A photo of a not-quite-clothed Miley Cyrus (aka Hannah Montana) draped in a satin sheet within the pages of Vanity Fair sparked controversy earlier this week - and record traffic to the publication’s website.
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Meredith Corp. is realigning its corporate sales unit as well as its strategic marketing unit, Meredith 360, in a way that will, according to Tom Harty, executive vp of Meredith Publishing Corp., “fully leverage the broad scale of our print and digital content assets.”
Ziff Davis Media could be exiting from its Chapter 11 bankruptcy protection as early as June.
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Draft magazine - devoted, according to a release, to the “craft of commercial beer making and the discerning palate that consumes beer - has reached 200,000 subscribers.
Readers of Rolling Stone and Men’s Health will find print ads that invite them to pull out their camera phones and snap a shot. If they do, and if they send the resulting photo to a specific number, they’ll get just what they always wanted: more advertising.
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The Hollywood Reporter is planning a “historic relaunch,” complete with a new logo for the first time in its 78-year history.
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