Consumers trust advertising on local newspaper, magazine and television websites, and are very likely to take action after viewing ads on these sites, according to the “Local Online Media: From Advertising to Action ” study by the Online Publishers Association (OPA), MarketingCharts writes.
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Total average paid and qualified non-paid circulation for trade magazines rose 0.85 percent in the first half over the same period last year, according to new figures from the Audit Bureau of Circulations.
The Yoga Journal will have a reporter on the scene covering the Democratic National Convention in Denver this week.
Magazine publishers are fighting higher expenses, as paper and fuel costs rise; to counter that, and despite the worsening economy, publishers are expected to demand their usual 3 percent to 7 percent cost-per-thousand increases next year.
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Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Alpha Media, publisher of Maxim and Blender, has named Stephen Duggan and Glenn Rosenbloom co-CEOs to take the place of Kent Brownridge, who is stepping down.
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
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Many men’s magazines saw double-digit declines in the U.K. in the first half of 2008, though GQ, Esquire and Men’s Health managed to pull gains.
Reader’s Digest Association is launching two new titles, the first to come from new CEO Mary Berner.
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Double-digit declines Though People and In Style posted gains, newsstand sales of U.S. magazines slipped by 6.3 percent in the first half of 2008, as consumers cut back on nonessentials.
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The New York Times Magazine ran its first cover wrap over the weekend. U.S. Trust, Bank of America Private Wealth Management wrapped the magazine with an ad promoting its philanthropic management solutions for the wealthy.
In the hopes of increasing single copy sales - which have slipped from 189,000 in 1999 to 132,000 last year - Rolling Stone is scrapping its oversized format in favor of the standard size used by most magazines.
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Former NY Times reporter Sharon Waxman writes that Adweek, Brandweek, Mediaweek, and Editor & Publisher, along with dozens of other titles at Nielsen Business Media, are for sale.
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Under a strategic marketing partnership, Yahoo Entertainment will feature content from The Hollywood Reporter on its Yahoo Movies site, while The Hollywood Reporter will promote Yahoo Movies trailer content and data in its own digital and print editions, as well as on its website.
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Playgirl magazine is putting an end to its print publication and shifting to the web.
Auto makers could reduce their ad spending by as much as $3 billion this year, leaving auto ad spending down $15 billion from its high of $24 billion in 2004, according to Sanford Bernstein & Co.
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The rocky credit market has caused upheavals in the media mergers and acquisitions space. The Clear Channel deal, for example, nearly toppled; eventually the sale went through, but at a significantly reduced price. Now, the shaky state of affairs has foundered the sale of Entrepreneur Media.
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Fortune Small Business is doing away with 14 of its 17 editorial positions.
The new monthly Sunday Los Angeles Times magazine, with its unusual operating arrangement, will launch September 7 with 140 pages, about half of them ads.
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits newsstands in September.
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