Nielsen’s C3 ratings, which will be used as currency during the upfront (taking place as we speak) for the second year in a row, have failed to achieve accreditation from the Media Rating Council.
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The Media Ratings Council has created a “code of conduct” requiring that ratings companies get accreditation before introducing a new currency into the marketplace; the MRC has asked for, and received, approval from the U.S. Dept. of Justice for the code.
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Ongoing sampling issues related to PPM technology have caused unnecessary ratings and share volatility, said Beasley’s president/COO Bruce Beasley in a Q1 conference call this morning.
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TNS, the research company that has been pushing into the ratings space via digital TV set-top data, has turned down a $1.87 billion buyout offer from WPP Group.
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Google’s program to put regular 30-second commercials on TV using its AdWords program has been opened up to all advertisers after nearly a year in beta.
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Arbitron is being sued for allegedly misleading shareholders about potential delays in the release of the PPM. The suit seeks damages for Arbitron investors who bought stock between July 19 and Nov. 26, 2007.
Nielsen plans to move its February sweeps to March of next year, to accommodate what is sure to be at least a small tempest in the ratings teapot when the country switches from analog to digital broadcast spectrum.
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Hoping to make advertisers feel more secure with the medium, top U.S. radio broadcasters plan to begin revealing their ratings in a few weeks.
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BBM Canada announced today that it has selected a joint bid by Arbitron Inc. and TNS Media Research to deploy Portable People Meter technology for electronic measurement of television in Canada.
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The Nielsen Co. has named its first CMO. John Burbank, former chief marketing officer for AOL, will originate the position at Nielsen, reporting to Susan Whiting, Nielsen executive vp.
The C3 metric has benefited the television industry, according to a panel of buyers and sellers at MediaPost’s Outfront event on Thursday.
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Out-of-home video networks - the once neglected step-siblings of traditional television which are enjoying a meteoric rise in popularity - will be getting their own TV-like ratings from Nielsen, beginning almost immediately.
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The Out-of-Home Video Advertising Bureau has given the 4As media research committee a draft of proposed measurement guidelines as a step toward making measurement for out-of-home video networks a reality - something media buyers have said is a must if the medium is to reach its full potential.
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Lack of customer data sharing, integration and insight is undermining competitiveness, retention rates, revenue and profitability among global marketers, according to a new study from the Chief Marketing Officer (CMO) Council, writes MarketingCharts.
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Falling 19 percent since last October, the number of mailings sent by credit card companies dropped another 3 percent in January according to a new study.
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AMC is touting new research, developed with Nielsen, that it says gives advertisers the ability to target audiences based on certain behavioral characteristics.
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Nielsen announced today that it will buy IAG Research Inc. for $225 million. IAG co-founders and co-CEOs Alan Gould and Ken Orkin will join Nielsen following the completion of the acquisition in the second quarter.
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Google claims that ads in YouTube videos perform as well as their TV brethren.
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A wide cross-section of cable networks were affected by Nielsen’s overstatement of coverage area ratings that’s been going on since October, 2007.
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The Yellow Pages industry is being pressured to provide more audience measurement to its national advertisers.
