NBC.com plans to become the first television network to report on program-specific streaming data for shows online; until now, info on numbers of streams has been available only for NBC.com as a whole.
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TiVo and marketing research firm TRA have inked a deal that will combine TiVo audience research data with TRA’s Media TRAnalytics service to gauge how TiVo users are affected by ad exposure when it comes to purchasing decisions.
In a first for Nielsen, the company will begin offering data on out-of-home television viewing later this summer (delayed from its earlier launch date of April). The Nielsen Out-of-Home Report is a joint venture with Integrated Media Measurement Inc., and will offer measurement of viewing in bars, hotels, gyms and airports.
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Following an article in The New York Times about billboards with facial-recognition-based tracking systems that caused a stir in regards to privacy issues, TruMedia Technologies sent a letter to the paper explaining that the company would never record or store any video from the billboards.
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As expected, David Verklin has turned out as the head of the cable industry’s effort to sell targeted ads across six cable systems.
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Arbitron’s PPM continues to fight for its life as a new industry ad from Cox Radio, Inner City parent ICBC Broadcast Holdings and Saga Communications urges the company to hold off on the rollout of the new measurement service.
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NBCU and Nielsen have agreed to combine research forces in a deal that will create a new TV/media research product, culled from Nielsen’s ratings service and its VideoCensus service, along with data of consumer purchases in a variety of categories and insight from NBCU.
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Advertisers who buy at least three pages of The Week will receive a comparison of their ad’s performance in The Week versus in other publications like Forbes, Fortune and The Economist
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comScore is moving into the third party mobile media metrics field with the acqusition of M:Metrics, in a deal valued at $44.3 million.
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Nielsen is extending its “@Plan” online audience profiling system to the mobile web in order to supply lifestyle and demographic info on 200 top mobile sites.
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The Audit Bureau of Circulations has begun requiring that public-place-sponsored copies of magazines be reclassified as such, giving print media buyers more transparency into where and how a magazine is distributed.
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Cox Radio and Inner City Broadcasting are waging war against the commercial rollout of Arbitron’s PPM, saying in industry print ads that the lack of MRC accreditation should have grounded the PPM rollout until the new system passes inspection.
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The Association of Hispanic Advertising Agencies has created an advisory council to explore the issues and opportunities surrounding Arbitron’s Portable People Meter. Univision, Entravision, Spanish Broadcasting System, Arbitron, ABC Radio Networks, and several agencies make up the council.
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Nielsen’s C3 ratings, which will be used as currency during the upfront (taking place as we speak) for the second year in a row, have failed to achieve accreditation from the Media Rating Council.
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The Media Ratings Council has created a “code of conduct” requiring that ratings companies get accreditation before introducing a new currency into the marketplace; the MRC has asked for, and received, approval from the U.S. Dept. of Justice for the code.
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Ongoing sampling issues related to PPM technology have caused unnecessary ratings and share volatility, said Beasley’s president/COO Bruce Beasley in a Q1 conference call this morning.
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TNS, the research company that has been pushing into the ratings space via digital TV set-top data, has turned down a $1.87 billion buyout offer from WPP Group.
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Google’s program to put regular 30-second commercials on TV using its AdWords program has been opened up to all advertisers after nearly a year in beta.
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Arbitron is being sued for allegedly misleading shareholders about potential delays in the release of the PPM. The suit seeks damages for Arbitron investors who bought stock between July 19 and Nov. 26, 2007.
Nielsen plans to move its February sweeps to March of next year, to accommodate what is sure to be at least a small tempest in the ratings teapot when the country switches from analog to digital broadcast spectrum.
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