Click to enlargeNielsen is boosting the effectiveness of its Homescan Consumer Panel by adding consumer personality profile mapping from Mindset Media.
email this
permanent link
The Rochester Democrat & Chronicle and Washingtonpost.com have the highest adult penetration in their local markets among printed newspapers and newspaper websites, respectively, according to (pdf) a new Scarborough Research report, MarketingCharts writes.
email this
permanent link
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
email this
permanent link
Arbitron has announced plans to increase its 12+ sample targets by 10 percent, and to increase its 18-54 sample size guarantee from 80 percent to 90 percent, along with other key sample benchmarks in PPM markets.
email this
permanent link
Arena Media Networks, an out-of-home video network with screens in more than 30 stadiums, has penned a deal with Nielsen to provide reporting on the reach of its screens.
email this
permanent link
Nielsen is expected to announce its long-awaited new service that will deliver standardized metrics for out-of-home video networks. It will deliver free reports to agency clients, as it does with its cinema reports.
email this
permanent link
New data from Nielsen indicates that American consumers are continuing to increase the amount of time spent in front of television sets, computer screens and the teeny screens of mobile devices.
email this
permanent link
An FCC advisory committee has asked the commission to investigate Arbitron’s PPM measurement system to determine whether the system is having, or will have, a detrimental effect upon stations targeting minority audiences.
Another metric, with yet another acronym, is becoming available to marketers. NBC has created what it is calling the Total Audience Measurement Index (TAMI) that will offer daily audience measurement data during its 17 days of Summer Olympics coverage.
email this
permanent link
A majority of companies - about 45 percent - have some kind of marketing accountability program in place, according to a survey by the Association of National Advertisers and Marketing Management Analytics. That’s an increase of 14 percent over last year, the survey found.
email this
permanent link
Arbitron’s July book will include info on listening for internet streaming and HD-R multicast stations in PPM markets.
NBC.com plans to become the first television network to report on program-specific streaming data for shows online; until now, info on numbers of streams has been available only for NBC.com as a whole.
email this
permanent link
TiVo and marketing research firm TRA have inked a deal that will combine TiVo audience research data with TRA’s Media TRAnalytics service to gauge how TiVo users are affected by ad exposure when it comes to purchasing decisions.
In a first for Nielsen, the company will begin offering data on out-of-home television viewing later this summer (delayed from its earlier launch date of April). The Nielsen Out-of-Home Report is a joint venture with Integrated Media Measurement Inc., and will offer measurement of viewing in bars, hotels, gyms and airports.
email this
permanent link
Following an article in The New York Times about billboards with facial-recognition-based tracking systems that caused a stir in regards to privacy issues, TruMedia Technologies sent a letter to the paper explaining that the company would never record or store any video from the billboards.
email this
permanent link
As expected, David Verklin has turned out as the head of the cable industry’s effort to sell targeted ads across six cable systems.
email this
permanent link
Arbitron’s PPM continues to fight for its life as a new industry ad from Cox Radio, Inner City parent ICBC Broadcast Holdings and Saga Communications urges the company to hold off on the rollout of the new measurement service.
email this
permanent link
NBCU and Nielsen have agreed to combine research forces in a deal that will create a new TV/media research product, culled from Nielsen’s ratings service and its VideoCensus service, along with data of consumer purchases in a variety of categories and insight from NBCU.
email this
permanent link
Advertisers who buy at least three pages of The Week will receive a comparison of their ad’s performance in The Week versus in other publications like Forbes, Fortune and The Economist
email this
permanent link
comScore is moving into the third party mobile media metrics field with the acqusition of M:Metrics, in a deal valued at $44.3 million.
email this
permanent link
