Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years - but execution remains an issue, according to an Accenture survey, MarketingCharts writes.
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Microsoft, deciding not to make a direct offer to Yahoo shareholders for the company, has officially pulled its bid of $33 a share. The company had upped the bid from $31, but Yahoo had been holding out for at least $37 a share.
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None of the three networks asked to join the Association of National Advertisers and the 4As on a task force to discuss the practice of charging network integration fees have agreed to do so.
Gannett is developing a one-stop shop for buyers to purchase ads across platforms in an attempt to aggregate consumers for advertisers.
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Flamboyant David Verklin, CEO of Aegis, has decided to call it quits after a decade with the agency. He will step down at the end of the year, and his protege and hand-picked successor Sarah Fay will replace him.
It looks as though the ad recession may finally be hitting NBC. NBCU posted a 3 percent revenue and profit growth in the first quarter - far less than the 10 percent revenue and 5 to 10 percent profit increases GE had predicted in January.
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The past four years have been ugly for America’s top newspapers in terms of print circulation.
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Chief marketing officers are making good on their desire to become head honchos. Just last week, Uli Becker, CMO of Reebok, was made president and CEO, and he is just one of many in a recent trend.
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Nielsen ran into trouble yesterday during a regularly scheduled meeting to talk with clients about various initiatives, including one to begin using its live national sample to test simultaneous measurement of both TV and online viewing beginning this fall.
The USA Network won its ninth straight cable match up in 2008 for the week ended March 2 with an average of 2.78 million total viewers.
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Whether the news is good or ill in the direct marketing sector depends on your predilection for a glass-half-full or a glass-half empty perspective.
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Ryan Seacrest and Clear Channel Radio are partnering for a new, three-hour syndicated program, On Air with Ryan Seacrest. In an unusual twist, Seacrest will be peddling ads for Clear Channel.
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Advertisers and agencies are asking the three oldest broadcast networks to join them in addressing the practice of charging network integration fees.
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The termination date for the merger deal between XM and Sirius Satellite Radio is Saturday. Mel Karmazin, CEO of Sirius, has said that he expects the boards of the two companies to meet to extend the deadline.
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Nielsen and Arbitron ditched their plans to create a “single source” national research service, saying not enough clients signed on to keep it alive.
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Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa’s annual survey of ad:tech attendees, writes MarketingCharts.
In the first major game-changing play since the strike ended, NBC has announced that it is moving to a year-round schedule of staggered program introductions - in essence, a 52-week season rather than the traditional fall season that has most new shows airing beginning in September.
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The American Association of Advertising Agencies and the Association of National Advertisers will release a policy paper at the ANA 2008 TV forum next week that aims to push the Big Three networks to reconsider their policy of charging “integration fees.”
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NBC Radio City eventA strike-shortened development season may push new programs to later in the fall season than normal, with some planned programs likely not seeing the light of day until next January.
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Publicis Group and Havas reported strong Q4 and full year 2007 results, outpacing industry trends. Havas growth was strong in all business groups, particularly digital and media operations.
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