The Marines Corps is stumping for recruits and, in a move that is a relatively big departure for this particular branch of the military, is marketing itself specifically to women.
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U.S. at-home and at-work internet users - numbering some 221 million - logged an average of 60 sessions/visits each (up 3.5% from February) and spent an average of 19 hours and 42 minutes online at their PCs (up 3.2%), according to data (pdf) from Nielsen Online.
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PlanetOut Inc. is jettisoning its magazine and book publishing business, selling to Here Networks’ Regent Releasing for $6 million in cash.
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Abandoned print magazine brand Computer and Video Games is relaunching after four years on the shelf to produce a series of “coffee table-style” special editions.
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Influential online consumers (”e-fluentials”) among Hispanics use the internet to not only connect with friends and family but also share views about products and brands - often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts.
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Airports are an enormously popular space for out-of-home advertising, with new tactics - from interactive boards to out-of-home video networks to advertising in bars and on security bins - becoming available all the time.
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The market share of U.S. visits to Question and Answer websites for the week ended March 15 was 118 percent more than during the equivalent week in 2007 - and over the past two years U.S. visits to the category have increased 889 percent (Feb. ‘08 vs. Feb. ‘06), Hitwise said (via MarketingCharts).
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Sports Illustrated’s archive, SI Vault, launches in beta this week with 150,000 articles, 500,000 photos and a slice-and-diceable search function that allows users to search for very specific criteria.
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Comcast’s G4 Network is embarking on a year-long study aimed at understanding the particular psyche of the elusive 18-to-34 male demo.
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The digital chief for The Wall Street Journal covered a range of issues - from adding coverage to a loss of online display advertising - at a media summit in London recently.
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As sports fans eagerly await March Madness - the NCAA Men’s Division I Basketball Tournament - advertisers are also anticipating the 19-day event, which ranks among the top sports marketing shindigs, with network TV ad sales projected by TNS to reach $545 million, reports MarketingCharts.
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Race fans may smell more than burning rubber at upcoming Nascar events.
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Anheuser-Busch is adding more cable networks to its buy in order to make a splash with women.
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Circulation for the men’s category in Britain has rebounded, with two free publications - ShortList and Sport - dominating.
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Durex is launching a branding and lead-gen campaign dubbed “Can We Talk Condoms?” that will air on TouchTunes’ interactive out-of-home jukebox ad network.
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Gays and lesbians are twice as likely as heterosexuals to purchase their automotive insurance online, according to a study of auto, life and homeowner’s/renter’s insurance by Harris Interactive in conjunction with Witeck-Combs Communications, MarketingCharts writes.
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Coming to a pub near you Molson-Coors and Diageo are making investments in the Bar Channel, a video network that broadcasts directly to Canadian bars.
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Nylon lifestyle magazine has released a list of nearly 100,000 subscribers to the magazine. Most are fashion conscious women ages 18-34.
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Men and women consume online video differently, and a new prime time has emerged online, according to (pdf) findings from Nielsen Online’s initial full release of its new VideoCensus syndicated measurement service, reports MarketingCharts.
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As media becomes more fractionalized, marketers with NASCAR deals are branching out from traditional media to explore venues such as cell phones and other mobile devices, DVRs, and video game consoles.
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