Carl Icahn, who currently seeks to oust Yahoo’s board of directors, debuted his own blog, The Icahn Report, last week. The controversial investor first stated his intention to launch a blog in February, reports Reuters.
Today CBS is expected to announce the addition of Yahoo to CBS Audience Network, according to TechCrunch.
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Gamers are perfectly willing to accept in-game ads, within limits. Moreover, such ads are likely to positively impact things such as ad recall and purchase intent, according to a new study from Massive, the in-game ad subsidiary of Microsoft.
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Higher prices at the pump and the grocery checkout line might be cutting into Father’s Day budgets, according to the National Retail Federation’s 2008 Father’s Day Consumer Intentions and Actions Survey, writes MarketingCharts.
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More than half of U.K. residents (57 percent) watch at least one hour of on-demand TV or recorded TV each week, according to a U.K. nationwide survey measuring the popularity of on-demand TV and internet video, MarketingCharts reports.
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CBS College Sports Network is launching an advertising network that will span all of the network’s sports properties.
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Miller and Anheuser-Busch are going unabashedly after hunters and other sportsmen by marketing beer in camouflage cans.
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Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts reports.
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The Marines Corps is stumping for recruits and, in a move that is a relatively big departure for this particular branch of the military, is marketing itself specifically to women.
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U.S. at-home and at-work internet users - numbering some 221 million - logged an average of 60 sessions/visits each (up 3.5% from February) and spent an average of 19 hours and 42 minutes online at their PCs (up 3.2%), according to data (pdf) from Nielsen Online.
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PlanetOut Inc. is jettisoning its magazine and book publishing business, selling to Here Networks’ Regent Releasing for $6 million in cash.
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Abandoned print magazine brand Computer and Video Games is relaunching after four years on the shelf to produce a series of “coffee table-style” special editions.
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Influential online consumers (”e-fluentials”) among Hispanics use the internet to not only connect with friends and family but also share views about products and brands - often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts.
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Airports are an enormously popular space for out-of-home advertising, with new tactics - from interactive boards to out-of-home video networks to advertising in bars and on security bins - becoming available all the time.
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The market share of U.S. visits to Question and Answer websites for the week ended March 15 was 118 percent more than during the equivalent week in 2007 - and over the past two years U.S. visits to the category have increased 889 percent (Feb. ‘08 vs. Feb. ‘06), Hitwise said (via MarketingCharts).
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Sports Illustrated’s archive, SI Vault, launches in beta this week with 150,000 articles, 500,000 photos and a slice-and-diceable search function that allows users to search for very specific criteria.
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Comcast’s G4 Network is embarking on a year-long study aimed at understanding the particular psyche of the elusive 18-to-34 male demo.
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The digital chief for The Wall Street Journal covered a range of issues - from adding coverage to a loss of online display advertising - at a media summit in London recently.
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As sports fans eagerly await March Madness - the NCAA Men’s Division I Basketball Tournament - advertisers are also anticipating the 19-day event, which ranks among the top sports marketing shindigs, with network TV ad sales projected by TNS to reach $545 million, reports MarketingCharts.
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Race fans may smell more than burning rubber at upcoming Nascar events.
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