Nielsen plans to move its February sweeps to March of next year, to accommodate what is sure to be at least a small tempest in the ratings teapot when the country switches from analog to digital broadcast spectrum.
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Click to enlarge Readers of Rolling Stone and Men’s Health will find print ads that invite them to pull out their camera phones and snap a shot. If they do, and if they send the resulting photo to a specific number, they’ll get just what they always wanted: more advertising.
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Movie audiences beware: before summer’s feature films roll, theater-goers attending films at National CineMedia theaters may be asked to participate in interactive ads.
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iPhone addicts will soon be able to access Associated Press national and local news, via web pages specifically formatted for the iPhone. Though the iPhone currently offers local maps, directions, weather and traffic, it provides no local news.
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The $40 coupons the government is offering to subsidize the purchase of digital-to-analog converter boxes expire after 90 days, and it may be unlikely that the National Telecommunications and Information Administration will extend the deadline.
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Starcom has gone all aggressive, making upfront deals with high-definition TV networks more than a month before the traditional upfront gets started.
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The Weather Channel will start testing mobile video ads in its mobile video forecasts later this year.
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As RFID (radio frequency ID) tags are included in more and more consumer goods - sometimes without the owner’s knowledge or consent - some states are taking steps to curtail the privacy invasion.
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Consumers’ wallets may soon slim down as result of new ’single swipe’ technology.
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Consumers are more aware of the coming DTV switch, with 59 percent of Americans saying they know about the February 2009 switch from analog to digital TV signals.
The Web 2.0 investment boom may be peaking, even as venture capitalists pumped a record $1.34 billion into 178 Web 2.0 deals in the U.S. in 2007, up nearly 88 percent over amounts invested in 2006, according to new data from Dow Jones VentureSource, MarketingCharts reports.
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Google is moving ahead with its print ad program involving barcode technology with a couple of advertisers acting as test cases.
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Web widgets (small modules of content or advertising that users can add to profile pages, blogs and other sites) are becoming ubiquitous, and U.S. companies will spend $40 million in 2008 - up from $15 million in 2007 - to create, promote and distribute them, according to eMarketer, MarketingCharts reports.
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Comcast’s G4 Network is embarking on a year-long study aimed at understanding the particular psyche of the elusive 18-to-34 male demo.
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Reactrix has plans to include interactive commercial transactions in the capabilities of its digital displays.
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The upcoming weeks may prove seminal in how marketers judge the ROI of social-media source YouTube, as Toyota rolls out a new campaign to sell its 2007 Corolla sedan.
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Commuters in the New York Metro area can add one more marketing vehicle to their daily haul: Thirty second commercials, sans audio, at city bus shelters.
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Television stations see the conversion to digital TV next year as an advertising opportunity.
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Datamonitor expects the global television broadcast market to undergo significant revenue growth, from $284.1 billion in 2007 to $326.2 billion by 2010, according to a Datamonitor report, “2008 Trends to Watch: Media and broadcasting technology,” MarketingCharts writes.
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More than 10 percent of households in the U.S. will not be able to receive television signals come Feb. 17, 2009, unless they buy a new TV or a converter box.
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