FSI Coupon Face Value Up 7.3% to Record Level, $169B Worth Distributed
The weighted-average face value (WAFV) for free-standing insert (FSI) coupons increased 7.3 percent, to $1.34, in the first half of 2008 (compared with 1H07) - the highest WAFV on record, according to Marx Promotion Intelligence, a division of TNS media intelligence, MarketingCharts reports.



