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Craigslist Countersuit: eBay Stole Trade Secrets

At the heart
of the matter

Craigslist filed a countersuit against eBay, challenging the latter’s allegations that Craigslist discriminated against eBay as a shareholder, and alleging that eBay used its minority stake in Craigslist to steal corporate trade secrets and launch competitor Kijiji.

Online Video Viewing Up 13% in March, Google Extends Market-Share Lead

In March, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points form the previous month, according to comScore’s Video Metrix service, MarketingCharts reports.

NBCU Creates Digital Health Network

NBCU produces nearly 100 health video clips per week across its various networks, local stations and web properties. Now, the network plans to package and distribute them across a network of niche websites.

Google, Facebook Let Users Port Profile Data to Other Social Networks

With the launch of respective new tools, Facebook and Google shall become latest supporters of data portability among social network sites.

Advertiser-Blogger Social Network Launches

IZEA, which calls itself the world’s largest social marketing network, recently unveiled SocialSpark, a social network that provides advertisers with a social media marketing hub to research and execute their marketing activities across niche blogs or large blog networks from a single dashboard.

Spot Runner Closes $51M Round of Funding

Spot Runner, successful newcomer to the TV ad sales and development biz, has closed a $51 million round of funding and is looking to begin an international expansion.

CBS Radio Creates Digital Network, Lets Users become Digital DJs

Little more than a month after CBS Radio announced that it was powering AOL’s radio player, the company has expanded on its digital plans. Speaking at a presentation to hundreds of media buyers and advertisers in New York yesterday, CBS pres-CEO Les Moonves announced the formation of CBS Radio Digital Network, a new division of its CBS Radio group.

ABC Stuffs More Ads into Online Commercial Breaks

It was bound to happen: online vids may soon begin to suffer from the same ad clutter television currently endures.

Mobile Internet Significantly Extends Reach of Some Leading Websites

Mobile internet extends the audience reach of leading website categories by an average of 13 percent over home PC traffic alone - and for some categories, such as weather and entertainment, the extended reach is significantly greater, according to Nielsen (via MarketingCharts).

Microsoft Increases Yahoo Bid, Yanks It Following Yahoo Refusal

Microsoft, deciding not to make a direct offer to Yahoo shareholders for the company, has officially pulled its bid of $33 a share. The company had upped the bid from $31, but Yahoo had been holding out for at least $37 a share.

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MySpaceTV Develops 12 Youth-Friendly Pilots, Cute Animals Included

MySpaceTV, a division of News Corp.’s MySpace, has been hunting for programming that will keep the social network’s young users logging on while at the same time appealing to advertisers.

Cox Adds Adify to Multi-Channel Ad Spread

Cox Enterprises has just purchased Adify for $300 million.

Emmis Hopes to Help Radio Stations Succeed Online

Emmis Communications, owner of 25 radio stations, has decided to help internet radio companies make it on the web.

Top Four Portals’ Ad Revenues to Weather Rough Economy in ‘08

Google’s strong financial results for Q1 2008 - including a 33 percent growth in net US advertising revenues - confirms projections that the “Big Four” internet portals will weather the current economic turmoil, eMarketer reports (via Marketing  Charts).

Craigslist Blasts eBay for Filing Suit, Accuses eBay of ‘Ulterior Motives’

eBay has sued Craigslist, saying that eBay’s stake in the classifieds site has been unfairly diluted by more than 10 percent.

Yahoo Earnings Strong, but Maybe Not Strong Enough

Yesterday Yahoo reported Q1 earnings that beat Wall Street expectations, which suggests Microsoft’s $44.6 billion takeover bid does indeed undervalue the company.

Newspaper Ads Drive Online Research, In-Store Purchases

Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study - via MarketingCharts.

Top 10 US Social-Network and Blog-Site Rankings Issued for March

Top U.S. social-networking site MySpace.com’s audience was up 8 percent in March compared with March ‘07, but second-place Facebook’s doubled, growing 98 percent from a year earlier, according to custom lists compiled by Nielsen Online, writes MarketingCharts.

Six Apart Contributes to Ad Network Orgy

Blogging software vendor Six Apart has created an ad network to help bloggers monetize their sites.

10 Billion Online Videos Viewed in February - Up 66% in One Year

U.S. internet users viewed more than 10 billion online videos in February - up 3 percent from January (despite February’s being two days shorter) and a 66 percent gain from February 2007, according to data from the comScore Video Metrix service, MarketingCharts writes.

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