Yahoo Deals with Wal-Mart, Havas Fuel ‘Renaissance in Display Advertising’
Yahoo has made a number of deals in hopes of changing its fortunes and quelling shareholder worries.
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Yahoo has made a number of deals in hopes of changing its fortunes and quelling shareholder worries.
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Today CBS is expected to announce the addition of Yahoo to CBS Audience Network, according to TechCrunch.
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Microsoft chief Steve Ballmer remains unshaken in his desire to strike a deal with the standoffish Yahoo, in the hopes of gaining a bigger share of the $41 billion online advertising market. Meanwhile, maverick investor Carl Icahn plans to kick Yahoo CEO Jerry Yang out of his job.
ABC.com was the most-visited TV broadcast network website for the 2007-08 season, but CBS.com had the greatest growth in terms of market share of U.S. online visits.
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Yahoo and IAC InterActiveCorp will ultimately be sold and/or split up, while two players, Google and Amazon, will weather the current economic downturn beautifully, according to a new report from Sanford C. Bernstein analyst Jeffrey Lindsay.
The European online advertising market was worth €11.2 billion (in ad expenditures) in 2007, up from €7.2 billion in 2006, according to (pdf) final numbers processed and analyzed by PricewaterhouseCoopers and issued by the Interactive Advertising Bureau Europe, reports MarketingCharts.
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Turner is creating an ad network by packaging display and video ad inventory from 19 different websites, including CNN.com, CartoonNetwork.com, TNT.com, TBS.com, AdultSwim.com and GameTap.com.
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Walmart.com has beta-launched a free classifieds service. It’s just another way to help customers save money, says Ravi Jariwala, a spokesman for the company.
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This year’s national and local elections are generating record advertising spending, including online, according to eMarketer, which estimates that online spend from political campaigns and advocacy groups will reach $50 million this year (via MarketingCharts).
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Ikea has signed a deal with Electronic Arts that will allow players of the game The Sims 2 to purchase a “stuff pack” for about $20 (on a disc or online) that allows them to decorate their simulated homes with Ikea furniture.
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CBS College Sports Network is launching an advertising network that will span all of the network’s sports properties.
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Forbes is reaching out to business women with the launch of a new social networking platform, the Executive Women’s Network.
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Top U.S. social-networking site MySpace.com’s audience was up 3% in April compared with April ‘07, but second-place Facebook’s was up 56% from a year earlier, according to custom lists compiled by Nielsen Online, MarketingCharts writes.
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eMarketer revised downward its projections for U.S. social network ad spending and now estimates that advertisers will spend $1.4 billion to place ads on social networks in 2008 - down from its previous projection of $1.6 billion, MarketingCharts writes.
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The Wall Street Journal Digital Network and News Corp.’s .Fox Networks are launching an online ad destination for financial topics, reports Reuters (via MarketingVox).
For the first time ever, Google Sites took the top spot among U.S. web properties, finally overtaking long-time leader Yahoo Sites, according to a comScore Media Metrix monthly analysis of U.S. consumer activity at online properties in April, writes MarketingCharts.
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Popular technology blog Ars Technica has been snapped up by Conde Nast and will become part of Wired Digital. While the acquisition figure was not disclosed, estimates put it in the $25 million range - just what CN paid for Wired.com in 2006.
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Carl Icahn’s proxy fight for Yahoo board seats - a move designed to pressure the company to re-enter talks with Microsoft after having turned down Microsoft’s increased offer of $33 a share - seems to have been at least partially successful.
Maverick investor Carl Icahn is preparing to mount a proxy bid for Yahoo, reports The Wall Street Journal (via MarketingVox).
CBS has agreed to purchase CNET in an all-cash deal at a 44 percent premium above CNET’s current market value. The company has agreed to paid $11.50 a share for CNET, which closed at $7.95 per share yesterday.
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