Better than email? The popularity of social media networks, texting and cell phone use are having an impact on the effectiveness of email marketing, according to a new report from JupiterResearch.
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The use of “ad networks” surged from 5 percent of total ad impressions sold in 2006 to 30 percent (see chart) in 2007, according to the “Digital Pricing Benchmarking Study” from Bain & Company, conducted in coordination with the Interactive Advertising Bureau (IAB), MarketingCharts reports.
AOL is now offering 300×600 ad units across AOL homepages, AOL client pages and co-branded sites.
The surprisingly positive results of last Friday’s Yahoo shareholder vote prompted Capital Research Global Investors to demand a recount, after which the group discovered that the proxy voting intermediary made “significant errors,” reports Mediapost (via MarketingVOX).
Sony has acquired worldwide, exclusive distribution rights to Rocketboom in the hopes that the successful video blog will bring eyeballs to its web-based video entertainment network, Crackle.
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Parisian firm Publicis Groupe has purchased Performics Search Marketing, a division of DoubleClick that Google has been planning to sell.
Under a strategic marketing partnership, Yahoo Entertainment will feature content from The Hollywood Reporter on its Yahoo Movies site, while The Hollywood Reporter will promote Yahoo Movies trailer content and data in its own digital and print editions, as well as on its website.
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Daily Candy, a fashion and culture email newsletter and website for young women, was snapped up by Comcast for $125 million — incrementally higher than the $100M it asked for two years ago.
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The widely rumored AOL split from Time Warner will become a reality next year. In a release announcing the company’s second quarter earnings, Time Warner CEO Jeff Bewkes said the company will split its AOL access and media units.
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Interfering with high-bandwidth peer-to-peer traffic is unlawful, concluded the Federal Communications Commission (FCC) in a precedent-setting case against Comcast.
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American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during April, according to a study based on data from the comScore Ad Metrix service - MarketingCharts reports.
Fresh off launching its updated AOL Video site — and amidst speculation that Time Warner may dismantle the company and sell it bit by bit — AOL has launched a new mobile advertising service on Third Screen Media, the mobile ad arm of its Platform-A service.
To hear the New York Daily News and the Dallas Morning News tell it, the Yahoo Consortium has been a tremendous success.
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Cox Radio’s revenues in the second quarter slipped 8.3 percent, to $108 million.That included a 6.1 percent drop in local revenues and a hefty 17.5 percent tumble in national revenues.
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For the last several months, Google has quietly been testing an “AdSense for Games” platform.
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Clear Channel Radio and Katz Media Group are forming an online radio network that the companies say has “the broadest reach and most diverse content of any online audio network.”
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The use of mobile maps is growing quickly in the U.S. and Western Europe, with nearly 8 percent of U.S. mobile subscribers and 3 percent of those in Europe having accessed maps from a mobile phone in the three months ended May 2008, according to comScore’s M:Metrics service, writes MarketingCharts.
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The vast majority of digital video consumers find the inclusion of advertising “reasonable” in return for accessing free online video, though the level of acceptance varies by type of video content, according to an Ipsos study, MarketingCharts writes.
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Hearst Magazines Digital Media today announced the launch of a new digital advertising program for the back-to-school shopping season.
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Yahoo suffered a 19 percent drop in quarterly profit and net revenue, failing to meet Wall Street expectations of $1.37 billion. It also missed Thomson Financial’s consensus earnings estimate of 11 cents.
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