Strong sales overseas helped boost Procter & Gamble earnings 7.9 percent in its latest quarter. Net income for the third quarter reached $2.71 billion, up from $2.51 billion in the same quarter last year. The company also lifted its full-year outlook.
email this
permanent link
New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a Keller Fay study conducted for BabyCenter, MarketingCharts writes.
email this
permanent link
The Home Depot has named a new chief marketing officer, six months after Roger Adams left the position. Frank Bifulco, the new senior vp and CMO, has worked in the packaged goods and retail arenas for 30 years.
Supermarket company Stop & Shop and General Mills have launched an Earth Day initiative. From April 18 to April 24, any customer who purchases $15 of select General Mills products at Stop & Shop will receive five Stop & Shop reusable bags.
IBM retained its number No.1 status on the CoreBrand 2007 “Computers, Peripherals and Computer Software Industries Brand Power” list, and ranks No. 18 on the overall Corporate Branding Index of 1,200 companies, according to CoreBrand CEO James Gregory, MarketingCharts reports.
email this
permanent link
Tough times and technology advancements portend a coupon-usage renaissance among U.S. shoppers, with 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession, writes MarketingCharts.
email this
permanent link
Magazines in Sunday newspapers are suddenly a hot ticket, despite the fact that the iconic Life magazine, launched in 1936, blamed its demise as a supplement last year on the decline of newspapers and weak ad support.
email this
permanent link
U.S. advertising spending in 2007 rose just 0.6 percent from 2006 - much lower than in other regions - but internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any media category in the U.S., according to Nielsen, writes MarketingCharts.
email this
permanent link
The U.S. advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence. Fourth-quarter expenditures fell 0.1 percent from a year earlier, it said, MarketingCharts writes.
email this
permanent link
If you’re prone to flashbacks, you may want to shield your eyes when you take the tots to Horton Hears a Who.
email this
permanent link
Electronic coupons via mobile devices may be on the verge of hitting the big time, as a discount campaign from packaged goods giants like Kimberly-Clark and Procter & Gamble goes live.
email this
permanent link
Johnson & Johnson is launching a series of webisodes on iVillage that will profile eight U.S. Olympic hopefuls. The microsite will be touted on various NBCU properties, like Today, MSNBC and USA, as well as network affiliates.
Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort over a key step in online shopping - sending personal or credit card information over the internet, according to a Pew Internet Project survey, writes MarketingCharts.
email this
permanent link
Click to enlarge Doggy Tug, a company that specializes in dog tug toys, is teaming with Bulldog Mobile Billboards for an ad campaign that combines guerrilla and experiential marketing.
The effort promotes pet toys to consumers while seeking B2B contacts in veterinarian offices and pet stores for distribution, according to DM News.
A 6′x10′ mobile billboard shall be driven around on the back of a truck, featuring imagery of a dog playing with a tug toy, and the URL and phone number of Doggy Tug.
The vehicle will circulate the Dallas metro area and visit pet store locations, vet offices and dog parks, where promoters can hand out information and free dog toys.
email this
permanent link
Procter & Gamble has released the first five-blade razor for women and is launching its largest campaign on the women’s side of its business since 2001.
email this
permanent link
Coca-Cola’s strong sales of Vitaminwater in the U.S., along with higher sales of soda in Asia and Latin America, boosted fourth-quarter net income 79 percent to $1.21 billion, or 52 cents a share, over last year.
Spending on freestanding inserts more than doubled last year, going from $413 million in 2006 to $904 million in 2007, per Nielsen Monitor-Plus.
email this
permanent link
Hark to Depression Discounts failed to goose customers into spending in January, leaving sales at Wal-Mart and other retailers less than stellar.
email this
permanent link
email this
permanent link
Kraft and Kellogg have faced higher marketing costs in the last year. That, in addition to higher commodity costs on things like dairy products, has caused both companies to decide to raise prices on many of their products.
email this
permanent link
