Tough times and technology advancements portend a coupon-usage renaissance among U.S. shoppers, with 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession, writes MarketingCharts.
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Magazines in Sunday newspapers are suddenly a hot ticket, despite the fact that the iconic Life magazine, launched in 1936, blamed its demise as a supplement last year on the decline of newspapers and weak ad support.
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U.S. advertising spending in 2007 rose just 0.6 percent from 2006 - much lower than in other regions - but internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any media category in the U.S., according to Nielsen, writes MarketingCharts.
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The U.S. advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence. Fourth-quarter expenditures fell 0.1 percent from a year earlier, it said, MarketingCharts writes.
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If you’re prone to flashbacks, you may want to shield your eyes when you take the tots to Horton Hears a Who.
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Electronic coupons via mobile devices may be on the verge of hitting the big time, as a discount campaign from packaged goods giants like Kimberly-Clark and Procter & Gamble goes live.
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Johnson & Johnson is launching a series of webisodes on iVillage that will profile eight U.S. Olympic hopefuls. The microsite will be touted on various NBCU properties, like Today, MSNBC and USA, as well as network affiliates.
Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort over a key step in online shopping - sending personal or credit card information over the internet, according to a Pew Internet Project survey, writes MarketingCharts.
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Doggy Tug, a company that specializes in dog tug toys, is teaming with Bulldog Mobile Billboards for an ad campaign that combines guerrilla and experiential marketing.
The effort promotes pet toys to consumers while seeking B2B contacts in veterinarian offices and pet stores for distribution, according to DM News.
A 6′x10′ mobile billboard shall be driven around on the back of a truck, featuring imagery of a dog playing with a tug toy, and the URL and phone number of Doggy Tug.
The vehicle will circulate the Dallas metro area and visit pet store locations, vet offices and dog parks, where promoters can hand out information and free dog toys.
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Procter & Gamble has released the first five-blade razor for women and is launching its largest campaign on the women’s side of its business since 2001.
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Coca-Cola’s strong sales of Vitaminwater in the U.S., along with higher sales of soda in Asia and Latin America, boosted fourth-quarter net income 79 percent to $1.21 billion, or 52 cents a share, over last year.
Spending on freestanding inserts more than doubled last year, going from $413 million in 2006 to $904 million in 2007, per Nielsen Monitor-Plus.
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Discounts failed to goose customers into spending in January, leaving sales at Wal-Mart and other retailers less than stellar.
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Kraft and Kellogg have faced higher marketing costs in the last year. That, in addition to higher commodity costs on things like dairy products, has caused both companies to decide to raise prices on many of their products.
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Advertisers targeting African American consumers spent $2.3 billion in the last year, and they are spending more money on radio than on any other medium, according to Nielsen Monitor-Plus.
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Super Bowl XLII is not just about football, with the TV commercials to be shown during the game as much the subject of anticipation and speculation. No wonder, then, that in the past 20 years Super Bowl ads has translated into $1.84 billion of network sales, from over 200 different advertisers, according to TNS Media Intelligence.
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Johnson & Johnson has chosen Vidal Partnership - which claims to be the largest independent Hispanic marketing agency in the country - and La Comunidad to handle its U.S. Hispanic business, following an extensive review.
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More than 197 billion pages containing 257 billion consumer offers representing over $320 billion in consumer incentives were delivered through free-standing insert (FSI) coupons in Sunday newspapers during 2007, according to a new report, writes MarketingCharts.
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Pepsi is working with Kinetix Integrated on a multi-city, multi-event music and entertainment program that ties in to four major Hispanic award shows.
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