FSI Spend More than Doubled in 2007
Spending on freestanding inserts more than doubled last year, going from $413 million in 2006 to $904 million in 2007, per Nielsen Monitor-Plus.
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Spending on freestanding inserts more than doubled last year, going from $413 million in 2006 to $904 million in 2007, per Nielsen Monitor-Plus.
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Discounts failed to goose customers into spending in January, leaving sales at Wal-Mart and other retailers less than stellar.
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Kraft and Kellogg have faced higher marketing costs in the last year. That, in addition to higher commodity costs on things like dairy products, has caused both companies to decide to raise prices on many of their products.
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Advertisers targeting African American consumers spent $2.3 billion in the last year, and they are spending more money on radio than on any other medium, according to Nielsen Monitor-Plus.
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Super Bowl XLII is not just about football, with the TV commercials to be shown during the game as much the subject of anticipation and speculation. No wonder, then, that in the past 20 years Super Bowl ads has translated into $1.84 billion of network sales, from over 200 different advertisers, according to TNS Media Intelligence.
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Johnson & Johnson has chosen Vidal Partnership - which claims to be the largest independent Hispanic marketing agency in the country - and La Comunidad to handle its U.S. Hispanic business, following an extensive review.
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More than 197 billion pages containing 257 billion consumer offers representing over $320 billion in consumer incentives were delivered through free-standing insert (FSI) coupons in Sunday newspapers during 2007, according to a new report, writes MarketingCharts.
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Pepsi is working with Kinetix Integrated on a multi-city, multi-event music and entertainment program that ties in to four major Hispanic award shows.
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Marketers’ biggest regret of 2007 was not investing enough in understanding customers (noted by 28 percent of marketers surveyed), according to Next Level SMG’s first annual “Brand Strategy Trends Survey” of marketing executives, reports MarketingCharts.
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Advertising spending for the first three quarters of 2007 was essentially flat - decreasing 0.1 percent over the same period last year - with internet ad spend growth (15.9 percent increase) the most of any category, according to The Nielsen Company, reports MarkeingCharts.
CPG brand sites attracted a total of 66.4 million U.S. visitors in the third quarter of 2007 - up 10 percent compared with the year-earlier period - and all of the top 10 positions were taken by food or beverage brands, according to a comScore study of CPG brand sites, writes MarketingCharts.
The Nielsen Company released a yearend look at U.S. trends in 2007, issuing top 10 media and consumer spending lists, writes MarketingCharts. Included are lists on the following topics: television, the internet, advertisers, mobile, consumer purchasing trends, videogames, movies, DVDs, music and books.
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CPG searchers are much more likely to be “brand advocates” and share their recommendations with friends and family, according to additional findings released Tuesday by the Search Engine Marketing Professional Organization (SEMPO) from a joint study with comScore, Procter & Gamble and Yahoo, writes MarketingCharts.
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Coke’s launch of the Relentless Juiced in the U.K. will be backed by experiential marketing of sports and motorbike racing.
A joint study by comScore, Procter & Gamble, Yahoo, and the Search Engine Marketing Professional Organization (SEMPO) analyzes the role of online search in generating website traffic, brand-building, and driving in-store traffic for consumer packaged goods (CPG) brands, reports MarketingCharts.
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Meredith Broadcasting is launching a new digital channel on Comcast, Parents TV, via video-on-demand. The new channel will draw on content from Meredith magazines Parents, Family Circle and American Baby, and will offer content for “life phases” from conception through college.
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Procter & Gamble is launching its largest “restaging” of Charmin in the brand’s 79-year history and will spend an estimated $86 million to drive sales of what is already one of the top-selling toilet papers in the U.S.
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Total advertising expenditures in the first half of 2007 totaled $72.59 billion, down 0.3 percent from the same period in 2006 - and, for the first time since 2001, expenditures declined for two consecutive quarters - according to data released Tuesday by TNS Media Intelligence, MarketingCharts reports.
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Direct marketing firm Click Tactics has acquired Intrasight to bolster both company’s cross-media offerings, reports ClickZ (via MarketingVOX).
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