Some 153 announcements of new or yet-to-be-published magazines were identified in the first half of 2007 by research conducted by Magazine Publishers of America (MPA) - that’s a 7 percent increase in announcements compared with the same period last year, writes MarketingCharts.
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Click to enlarge The erstwhile staid Procter & Gamble is making an online splash with a viral campaign worthy of a Saturday Night Live skit - and based on the premise that men have throughout the ages also suffered from menstrual cramps.
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Millard Group’s infoUSA Consumer Database, comprised of 108 million households with 202 individuals and 48 pre-scored purchase and interest categories, is now available with a base price is $75/M, plus a $25/M modeling surcharge, DMNews reports.
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Helping to blur the line between marketing and sales, a new display ad unit being used by IBM in a B2B campaign launches video chat with IBM sales reps.
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Chase is planning a large-scale addressable TV advertising buy for early next year, making it the first major marketer to deliver unique TV advertising at the household address level. What makes this campaign unique is that it’s not zip-code or neighborhood level targeting - Chase will deliver unique TV advertising to each household served.
In April, Toyota began paying to place its Scion on Whyville.net, an online interactive community populated almost entirely by 8- to 15-year-olds. Toyota hopes Whyvillians will do two things: influence their parents’ car purchases and grow up to buy a Toyota themselves.
CBS Radio is offering text messaging to listeners through Vibes Media, provider of the iRadio Instant Response Text Messaging Platform, which CBS is positioning as a tool to help stations and their advertisers interact with consumers, Reuter’s reports. CBS said advertisers liked the fact that each message to the listener can be tagged with a “powered by” message, making each communication brand-specific.
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As part of Anheuser-Busch’s recent “I’m Just Here For The Bud Light” campaign, the beer giant has launched a website, called Here 4BL, which encourages consumers to send in pictures of themselves holding a sign reading: “I’m Just Here For The Bud Light,” Adrants writes.
British TV is bringing back its interactive TV hit, DubPlate Drama, for a second season, this time inviting users to actually aid producers in developing the storylines and suggesting the dilemmas the characters face in the series, writes Media Life.
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Proximity London has created a direct marketing campaign for Volkswagen’s special edition Beetle Luna line that features the cars’ personalized decal designs, writes BrandRepublic.
The U.S. Postal Service canceled an old law that denied businesses the ability to place ads or logos on any kind of currency, including postage, Ad Age writes. The cancellation comes as part of the USPS’ effort to boost income, as more consumers turn from so-called snail mail to correspondence via the internet.
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Although talk radio is an industry historically aimed primarily at males, radio execs have increasingly sought talk-radio programming for female listeners, hoping to boost female listenership, writes the Chicago Tribune.
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Taking on the product-placement ad model, the new San Francisco-based company Doppelganger launched a virtual world, The Lounge, yesterday that blends the appeal of a nightclub with the advertising exposure of a billboard, writes CNN Money.
Consumer Reports will launch a new quarterly shopping magazine, ShopSmart, that targets younger women who want to do quick searches for the best deals in household products, including food, cosmetics and yard products, writes the Wall Street Journal. The mag will include results from Consumers Union - a nonprofit, independent product testing and consumer advocacy company - and will not accept advertising.
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Bypassing advertising agencies and heading straight to the customer, ViTrue Inc. - together with its recently purchased online video sharing community, Sharkle.com - will ask consumers to create advertising for both online and traditional media outlets, writes MediaPost.
U.S. companies have the opportunity to reach the primarily young, male audience of the nation’s armed forces by sponsoring events and recreational activities for military personnel, their families and those retired from the military, Media Life writes.
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UPS has enhanced several of its web-based technology tools in order to better facilitate global trade, DM News writes.
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Recognizing the increase in popularity of sites like MySpace.com and Facebook.com, photo-sharing site Webshots will launch its own social network, called CollegeLive, specifically targeting college students, writes MediaPost.
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Yesterday, The New York Times announced the redesign of its website NYTimes.com - the most popular newspaper site in the U.S. with an audience of 12.7 million unique users in February 2006, according to Nielsen NetRatings. Changes being introduced over the next few months include newly designed home and section pages, personalization tools, enhanced search capability, an expanded set of easy-to-use navigation tools, and more original video.
Viacom’s new teen website, The-N.com, encourages users to create their own Skittle-sponsored video “mash-ups” using clips from The N’s shows, writes Lost Remote. Users can send their mash-ups to friends - who must watch a Skittles ad before being able to view the mash-up - and may see their creations make an appearance on the air. Shows include The Fresh Prince of Bel Air, Sabrina the Teenage Witch, Moesha, Degrassi: The Next Generation, and O’Grady.
