Collective Brands Seeks New Media Agency
Collective Brands, Inc. is conducting a closed search for a new media planning and buying agency for the Payless ShoeSource and Stride Rite units.
Collective Brands, Inc. is conducting a closed search for a new media planning and buying agency for the Payless ShoeSource and Stride Rite units.
Johnson & Johnson has chosen Vidal Partnership - which claims to be the largest independent Hispanic marketing agency in the country - and La Comunidad to handle its U.S. Hispanic business, following an extensive review.
A record $27.5 billion in business went into play in 2007, nearly 57 percent more than the $17.5 billion in 2006, according to an Adweek analysis of accounts worth more than $20 million in billings.
Visa’s media review has been narrowed to Omnicom’s OMD and WPP’s Mediaedge:cia, say sources. Aegis and Starcom MediaVest were eliminated in the semi-final round.
AT&T has consolidated its media duties with Mediaedge:cia following a review. Previously, Digitas, GSD&M Idea City, Initiative and OMD all handled the business.
Citigroup has combined its estimated $500 million global media account, consolidating it with WPP’s Mediaedge:cia, which already handles the company’s $190 million TV buying business, writes AdAge.
Visa plans to consolidate its media planning and buying duties with a single agency and has invited four holding companies - Omnicom Group, WPP Group, Publicis Groupe and Aegis Group - to pitch, writes Adweek.
AT&T’s $3.4 billion media account is going into play, and the telecom giant said that it expects to complete the review by the end of the year.
The move will consolidate all of AT&T’s media planning and buying into one shop and, as such, is part of the company’s efforts to maximize efficiencies create by its acquisition of BellSouth at the end of last year, writes AdAge.
Monster.com is conducting a review of its creative duties on its global account, according to sources. Monster spent about $155 million in domestic measured media in each of the past two years, writes Adweek. The move comes just three months after the company hired Joan Blackwood as chief marketing officer.
Six Johnson & Johnson brands, which collectively spent about $135 million in measured media last year, are leaving the Interpublic Group shops McCann Erickson and Alchemy.
Havas’s MPG has beat out MindShare, MEC Interaction, Carat and Horizon Media in a review for Sears Holdings’ $740 million media account.
As expected, consumer goods giant Johnson & Johnson has put its estimated $3.3 billion media planning and buying account up for review.
Sears Holdings, the parent company of both Sears and Kmart, has put its media buying and planning duties up for review, reports AdAge (via MarketingVox).
Bayer, which spent nearly $400 million on ads in 2006, has awarded Interpublic Group’s Initiative its consumer care division media planning and buying account.
Julie Roehm has filed a lawsuit against Wal-Mart, claiming the retail giant breached her contract and damaged her reputation. She is seeking financial damages - plus items left in her office when she departed the company.
Starcom has lost the $200 Federated Department Stores Inc. media account, which has been awarded to Mediaedge:cia without a review.
In the re-do of its creative and media review, Wal-Mart has awarded its $580 million account to the Martin Agency and MediaVest, according to AdAge.
Office supply giant Staples has placed its $100 million-plus media buying and planning account into review, though the company claims it is “very happy” with incumbent MediaCom.
Incumbent GSD&M - invited by Wal-Mart to re-pitch for the $580 million account after the retailer reversed its decision to bring on DraftFCB - has declined to rejoin the fray.
It’s official: Wal-Mart has invited shops to re-pitch in another review of its $570 million account.