DraftFCB is not concerned that its reputation has been damaged following the agency’s ouster by Wal-Mart, according to Wally Petersen, DraftFCB spokesman. Petersen was referring to the fact that the agency was dumped by Wal-Mart just days after the retailer fired executive Julie Roehm, who handled the review and who enthusiastically endorsed DraftFCB as Wal-Mart’s new agency.
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Following the departure of advertising chief Julie Roehm, Wal-Mart has decided to drop Draft FCB as its new agency.
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Following the departure of Julie Roehm, svp-marketing communications, and Sean Womack, vp-communications architecture, Wal-Mart is likely to be besieged with questions about the direction the retailer is headed.
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Bayer HealthCare, a subsidiary of German giant Bayer AG, is launching a review of its media planning and buying duties for its U.S. consumer-care division.
Johnson & Johnson is preparing to put its estimated $2.5 billion to $3 billion global media account into review. If it happens, the review could change the current landscape of the largest media buyers.
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Direct Media has won management of the Medical Arts Press subscriber file. The file is 323,646 names strong.
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In a first for Wal-Mart, the retail giant will use humor in a holiday ad campaign launching today.
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Olympus America is seeking a new media and creative shop after breaking with Interpublic Group’s The Martin Agency.
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MediaVest has won Comcast Entertainment Group’s media buying and planning duties after a review.
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Happy Draft FCB and Aegis Group’s Carat have won Wal-Mart Stores’ $580 million creative and media buying account, say executives familiar with the situation. A Wal-Mart spokesperson said that a decision has not been made, but may be made by the first week of Nov.
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Philips Electronics’ $600 million global media account is in review. The incumbent, Aegis Group’s Carat, will defend.
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Mediaedge:cia has won Danone’s 31 million pound media planning and buying account after a pitch against Media Planning Group, OMD and Carat, writes Brand Republic.
The pitch, which included its U.K. dairy and water brands, including Actimel, Evian and Volvic, began in July. The review was part of a global review process that started last year and will end in 2008.
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Clear Channel Outdoor today announced that it has been awarded the contract for advertising in and on buses operated by Community Transit in Seattle. This is the fifth bus contract win in less than two months, the company says.
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Havas-owned MPG has won the Groupe Danone U.S. media planning and buying account after a review.
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GM has shifted its $750 million pan-European media account away from Interpublic Group of Cos. to Aegis.
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Clear Channel Outdoor has won the franchise for advertising on buses by Golden Gate Bridge, Highway and Transportation District. Under the contract, Clear Channel Outdoor will market and sell exterior advertising space on 194 buses covering Marin County with additional service in downtown San Francisco and Sonoma County.
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Proctor & Gamble in the U.K. plans to increase its marketing budget for digital media and is looking for a new online agency.
The final four agencies that will vie for Wal-Mart’s $570 million dollar account will attempt to design a brand campaign focused on cross-selling - one that increases consumer electronic sales while appealing to children and their parents.
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Following the hiring of a new CMO, Bath & Body Works has cancelled its account review for what was to have been its first complete advertising campaign from an outside agency.
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Clear Channel Outdoor, Inc. today announced that it has been awarded the franchise for advertising in and on buses by the City of Phoenix. Under the contract, Clear Channel Outdoor will market and sell interior and exterior advertising space on 482 buses covering more than 512 square miles and a population of 1.4 million.
