Danone Narrows Field in U.S. Media Review to Two
Groupe Danone has narrowed its list of hopefuls in its $75 million U.S. media buying and planning account to two: incumbent MediaCom, and Havas’s MPG, writes Adweek.
»
Groupe Danone has narrowed its list of hopefuls in its $75 million U.S. media buying and planning account to two: incumbent MediaCom, and Havas’s MPG, writes Adweek.
email this
permanent link
J.C. Penney on Friday announced that it has selected Saatchi & Saatchi as its advertising agency of record, effective Dec. 1.
email this
permanent link
Next Wednesday, Toyota will begin running public service messages about safe driving on the front page of The Wall Street Journal.
email this
permanent link
'Going to WorkAgency.com, which sparked a flurry of blog posts and articles when it posted a “pitch” video, titled Going to Work for Subway, on YouTube for the Subway account, pulled out of the Subway review after it reached the finals of a pitch for a conflicting account.
email this
permanent link
Wal-Mart has named Saatchi & Saatchi X its agency of record for shopper, in-store and associate communications.
Just two shops will offer final presentations to Safeway in the supermarket chain’s review for its estimated $250 million account.
email this
permanent link
MetaResponse Group has been named exclusive list management firm of six new newsletter subscriber lists from The Motley Fool.
email this
permanent link
Bath & Body Works is planning its first-ever complete advertising campaign and expects to spend $30-$35 million in measured media.
email this
permanent link
Didn't make the cut Five shops have advanced in Wal-Mart’s review of its creative, interactive and media duties, while five others did not make the cut.
email this
permanent link
In response to Subway’s review of its interactive account, Agency.com uploaded a 10-minute video on YouTube showing the shop’s employees trying to dissect the client’s business in preparation for the pitch.
email this
permanent link
Prudential recently announced that MediaCom will take over the media buying and planning for its Prudential, Egg and M&G investment brands.
email this
permanent link
ESPN Radio has signed an agreement with Fox Sports to air the college Bowl Championship Series (BCS) games, reports MediaWeek. The sub-license agreement is solely for radio rights, and does not include satellite radio or exclusivity in the home markets of the participating schools.
Rodale has replaced Millard Group with Media Horizons to manage 16 media insert programs, Direct reports.
email this
permanent link
DeutschMedia has won the media planning portion of Circuit City’s U.S. account following a review, beating out Omnicom’s OMD and WPP Group’s Mediaedge:cia, Adweek writes. Circuit City began its search in May. The company will continue to handle media buying in-house.
email this
permanent link
Wal-Mart, which spends some $570 million annually in major measured media, is now considering some 10 shops in the visitation round of its review for creative, interactive and media duties, reports AdWeek (via MarketingVOX), citing unnamed sources. After visits, Wal-Mart will trim the list to three or four and conclude the review in September.
email this
permanent link
Wal-Mart’s search for an agency to take over its $578 million account is more like several searches in one, writes AdAge, first because the retailer isn’t insisting that its general market account remain within one holding company and second because it is conducting three separate reviews for its African American/urban, Asian and Hispanic accounts. The search was announced in May. The retailer’s search consultant, Catherine Bension of Select Resources International, says this potential unbundling of agencies gives the company an opportunity to create a “dream team” of shops.
email this
permanent link
PepsiCo has signed a deal with the National Hockey League that gives the beverage company will have exclusive rights in the beverage, sports beverage, bottled water and snack categories, as well as select marketing and promotional rights in North America. With the deal, Gatorade becomes the official sports drink of the NHL and will be available on the benches of all 30 NHL teams.
email this
permanent link
Aegis Group’s Carat has won media planning duties for The Gap after a review. Other contenders included WPP Group’s Mediaedge:cia, Publicis Groupe’s Starlink, independent Palisades Media Group and the buying incumbent, Omnicom Group’s PHD, Adweek reports.
email this
permanent link
In a review of creative duties on its account worth between $150 million and $200 million, Progressive has distributed requests for proposals to nine agencies, excluding incumbent Doner, sources said, writes Adweek.
email this
permanent link
ActionView International Inc and its subsidiary, ActionView Far East Limited, announced an agreement to supply multiple-scrolling billboards to selected shopping malls managed by The Link Management Ltd., Hong Kong’s largest property management company responsible for 180 retail malls and car park facilities that reach 40 percent of Hong Kong’s estimated 7.2 million population.
email this
permanent link
