Top 3 Nets Tied for Tops in Sweeps Month, Fox Trails
Most-watched network NBC, ABC and CBS are neck-and-neck halfway through sweeps month, according to data from Nielsen Media Research.
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Most-watched network NBC, ABC and CBS are neck-and-neck halfway through sweeps month, according to data from Nielsen Media Research.
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Apple is expected to offer $100 price reductions on at least a few Mac models on Black Friday, landing this year on Nov. 28.
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NBC has cancelled two dramas, freshman My Own Worst Enemy and the second-year Lipstick Jungle.
In a continuing push to monetize the site, Google will begin selling space to advertisers on YouTube search results pages.
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Hispanic consumers in the U.S. say they feel more financially secure than they have in the past and are using credit cards more, but their self-reported lack of knowledge about financial matters also has increased (see graph), according to a study from Experian Consumer Research, writes MarketingCharts.
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FedEx has not yet made a decision about whether it will advertise during the upcoming Super Bowl. Though a loyal Super Bowl advertiser, FedEx thinks it may look wrong to spend $3 million or thereabouts on a :30 spot during a time when it is asking employees to “do more with less,” according to a person close to the company.
The majority of marketing executives are still in the early, experimental phases of using and measuring social media and 80% say that they have not yet fully integrated the core elements of Web 2.0 into their marketing efforts, according to a survey from the Marketing Executives Networking Group (MENG), reports MarketingCharts.
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Clear Channel Interspace Airports and DoubleTake Marketing are offering advertisers large digital banners in baggage carousel areas of the Kansas City International Airport.
Mothers who read and contribute to blogs are more active online and more receptive to online marketing than the rest of U.S. mothers, according to a new study. When viewing ads online, relevance is rated by mom bloggers as the most important factor. Special offers and uniqueness of ads rated lowest, suggesting advertisers should place more importance on media placement rather than creativity, according to research from Lucid Marketing.
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Promotional freebies grab consumers’ attention better than TV, print or radio, a new study by the Advertising Specialty Institute has found.
A new magazine is spitting in the face of these perilous times, launching a print edition despite an inauspicious economy.
Dish Network has signed a deal with Invidi Technologies to deliver addressable, targeted national and local television advertising down to the household level.
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Arbitron Inc. announced today that EYE, the mall media specialist, has signed an agreement with Arbitron Custom Research to measure the effectiveness of mall-based advertisements and the psychographics of EYE mall shoppers.
MediaCom is undergoing a massive restructuring which will include an integration of digital throughout all offerings, a realignment of clients into five core clusters, and a revamping of client relationships.
Magazine publishers are calling a halt to elaborate ad packages that combine multiple platforms and are scaling back integrated sales and marketing arms, according to Mediaweek.
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A segment comprising 16% of the female online population identified as “Digital Divas” shops more, communicates more and is less likely than other women to ever “unplug” from their digital gadgets, according to a survey from Microsoft Advertising, Ogilvy Chicago, and Mindshare, MarketingCharts reports.
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The East Valley Tribune in suburban Phoenix is reducing its publication schedule, printing just four days a week and posting news on its website daily.
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Network radio in the U.S. attracts a highly educated and affluent audience, as well as a large percentage of Black Americans, working women, Hispanic teens and metropolitan listeners, according to the 2008 Network Radio Today (pdf) report from Arbitron, MarketingCharts writes.
BBDO Detroit laid off 145 employees - or 22.1% of its headcount - yesterday, as a result of the drastic drop in sales for the agency’s main client, Chrysler.
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Advertisers in the nation’s top newspapers on Wednesday got far more than the promised number of single copy sales for the day. Newspapers across the country sold out on the day following the presidential election - then went back to press and sold out again.
