Consumers say they want relevant advertising but don’t want to be tracked in order to get it: 57 percent say they are not comfortable with behavioral tracking even if it’s done anonymously, according to a TRUSTe study conducted by TNS, writes MarketingCharts.
As RFID (radio frequency ID) tags are included in more and more consumer goods - sometimes without the owner’s knowledge or consent - some states are taking steps to curtail the privacy invasion.
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CBS Mobile has teamed with social networking service Loopt to offer cellphone ads based on a user’s location.
The U.S. online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24 percent annually (CAGR), as brands increase their online ad spend and publishers improve ad targeting, inventory and yield management, according to the Yankee Group, writes MarketingCharts.
Internet service providers may begin collecting behavioral data on customers in order to cash in on online ad revenue.
AOL has unveiled an “educational” initiative that allows users to opt out of participating in the company’s behavioral targeting program.
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Some 28 percent of global brands surveyed have already launched live SMS (text) campaigns and 18 percent have launched live MMS (multimedia) campaigns, according to a mobile-marketing survey of 50 global brands by Vanson Bourne for Airwide Solutions, reports MarketingCharts.
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Online lead generation has always been an aggressive medium, and one that has sometimes led to controversy. Now, the Interactive Advertising Bureau has inked a list of best practices that will help standardize the transfer and receipt of data between advertisers and lead-generation service providers.
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Despite widespread assumptions about mobile email users, today’s rapidly evolving mobile user base rarely reads or acts on commercial emails via mobile devices, according to a new ExactTarget study of the current state of mobile email usage, reports MarketingCharts.
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Eight of 10 consumers (79.6 percent) say they have made a purchase in the previous 12 months in response to direct marketing, according to the “Consumers’ Response to Direct Marketing: An 8 Part Series” study, writes MarketingCharts (via Circulation Management (CM) magazine).
Google has taken down ads that have been linked to efforts to steal people’s banking and other information, reports the Associated Press (via MarketingVox).
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Mobile phone service carriers experimenting with serving up ads to their customers are trying a variety of models, still looking for the best fit for them and their users, reports The Seattle Times (via MarketingVox).
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A new series of proposed laws could make life much harder on email marketers, if they are passed.
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The U.S. Department of Justice has said that the federal Can-Spam Act does not supersede Utah’s so-called child protection registry act, and that the state’s Do Not Email registry does not infringe on free speech.
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Anti-spam group Spamhaus has reportedly decided to appeal the recent $11.7 million judgment against it.
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The Internet Corporation for Assigned Names and Numbers will not comply with a proposed order by an Illinois judge to shut down U.K.-based anti-spam website Spamhaus.
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Cingular Wireless has filed suit in a federal court against three companies yesterday to stop telemarketers from making unsolicited and illegal calls to Cingular customers.
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Chase is planning a large-scale addressable TV advertising buy for early next year, making it the first major marketer to deliver unique TV advertising at the household address level. What makes this campaign unique is that it’s not zip-code or neighborhood level targeting - Chase will deliver unique TV advertising to each household served.
Marketers dismayed by last year’s studies that found consumers detested and deleted cookies have cause for cheer in that a new study has found only 8 percent of consumers “very frequently” delete cookies (vs. 18 percent in a previous, 2004 study), reports ClickZ (via MarketingVOX), citing a survey sponsored by Revenue Science and conducted by the Ponemon Institute. Other studies last year had put the proportion of at least monthly cookie deleters at 39-55 percent.
According to the new Ponemon study, 24 percent of respondents also said they never delete cookies, more than double the 11 percent in the previous study.
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Playboy magazine’s website plans to publish a photo spread of “Girls from MySpace,” featuring women from the social and blogging site, according to Mediapost. While Playboy has often tapped into pop culture for photo spread features - having published in the past photo spreads on Enron, Starbucks, and the Ivy League - the move is not necessarily a happy one for MySpace.
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