Click to enlarge U.S. visits to Coldplay.com increased 1,800 percent since the band’s new single, Violet Hill, was released for free online, Hitwise said after comparing the daily U.S. visits for April 29, 2008 versus April 27, 2008, MarketingCharts reports.
Pepsi is bypassing traditional media to launch its new carbonated beverage, Tava.
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An elaborate street performance employing acrobatics, choreographed routines and signage is gaining ground with national and local advertisers.
In a rather odd pairing, HBO and the Postal Service have teamed to promote the virtues of letter writing and the mini series John Adams.
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The upcoming weeks may prove seminal in how marketers judge the ROI of social-media source YouTube, as Toyota rolls out a new campaign to sell its 2007 Corolla sedan.
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With media veteran Gerry Byrne set to helm, Nielsen Business Media has created a new entertainment group consolidating all of the company’s entertainment brands under one umbrella.
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Coming to a pub near you Molson-Coors and Diageo are making investments in the Bar Channel, a video network that broadcasts directly to Canadian bars.
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Click to enlarge Doggy Tug, a company that specializes in dog tug toys, is teaming with Bulldog Mobile Billboards for an ad campaign that combines guerrilla and experiential marketing.
The effort promotes pet toys to consumers while seeking B2B contacts in veterinarian offices and pet stores for distribution, according to DM News.
A 6′x10′ mobile billboard shall be driven around on the back of a truck, featuring imagery of a dog playing with a tug toy, and the URL and phone number of Doggy Tug.
The vehicle will circulate the Dallas metro area and visit pet store locations, vet offices and dog parks, where promoters can hand out information and free dog toys.
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A futuristic, inflatable, transformer-style giant graced New York’s Times Square yesterday. The 60-foot monster is heading to Phoenix today, to take its place outside of the University of Phoenix stadium where the Super Bowl will be played in two weeks.
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In shows that are considered “emotionally engaging” by their viewers, those viewers are 43 percent more likely to recognize products placed by advertisers either in in ads aired during the shows or in product integration within the show.
Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.5 billion in the 2008 election cycle, driven by an acrimonious political environment, record fundraising and the high number of presidential candidates, writes MarketingCharts, citing a preliminary forecast by PQ Media.
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Campbell Soup Company’s Pepperidge Farm is launching a new campaign with the theme “Connecting through Cookies.”
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XM Satellite Radio is offering a promotion that will give three free months of service to anyone who has purchased an XM radio at retail and who has not yet activated the radio - or who once was a subscriber but no longer has an active subscription.
Newsweek has snared Viacom veteran Thomas Ascheim to be CEO. Ascheim is credited with having created and launched the successful Noggin on Nickelodeon Digital Television Networks, and most recently has served as general manager of Nickelodeon Television.
Time Inc. is restoring the position of publisher at Money and Fortune magazines, and is creating a new post that will oversee all print and digital ad revenue.
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NBC U has named a new president of ad sales. Marianne Gambelli, formerly executive vp of NBC Universal sales and marketing, will become president of NBC Network ad sales in charge of entertainment, news, sports and Olympics, writes Mediaweek.
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Madden '08 Pressured by Madison Avenue and Gen Y viewers with short attention spans, CW is shattering the typical TV ad model for a new one called “cwickies,” according to Ad Age, reports MarketingVox.
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Mansueto Ventures has named a new publisher of Inc. magazine. John Tebeau will take over the role effective immediately, and will report directly to Mansueto Ventures CEO John Koten.
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Fleming The reshuffle continues in Wal-Mart’s embattled marketing department, with Stephen Quinn replacing John Fleming as chief marketing officer.
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ING Direct, the nation’s largest direct bank, provided free gasoline to Atlanta commuters during morning rush hour today (Thursday). Drivers who visit three Shell stations between 6:30 and 9:30 a.m. will receive a free gasoline fill-up as part of ING Direct’s campaign “to lead Americans back to savings.”
