‘Inc.’ Gets New Publisher
Mansueto Ventures has named a new publisher of Inc. magazine. John Tebeau will take over the role effective immediately, and will report directly to Mansueto Ventures CEO John Koten.
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Mansueto Ventures has named a new publisher of Inc. magazine. John Tebeau will take over the role effective immediately, and will report directly to Mansueto Ventures CEO John Koten.
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Fleming The reshuffle continues in Wal-Mart’s embattled marketing department, with Stephen Quinn replacing John Fleming as chief marketing officer.
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ING Direct, the nation’s largest direct bank, provided free gasoline to Atlanta commuters during morning rush hour today (Thursday). Drivers who visit three Shell stations between 6:30 and 9:30 a.m. will receive a free gasoline fill-up as part of ING Direct’s campaign “to lead Americans back to savings.”
J. C. Penney posted a 17.5 percent increase in Internet sales for the month of November compared to the same period last year, but Direct reports that direct marketing sales for the four weeks ending Nov. 25 decreased 0.3 percent from last year to $290 million.
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The HD Digital Radio Alliance has renewed its charter and broadcasters have increased their advertising commitment by $50 million, or 20 percent, to $250 million in ad time for next year, RadioInk reports.
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On Thanksgiving, a day long considered by advertisers to be the domain of Macy’s and its elaborate parade, Target will sponsor David Blaine’s attempt to escape from shackles while dangling four stories above Times Square, the area through which the Macy’s parade passes on its way to its 34th Street destination.
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Kellogg is aiming a new campaign at teens, giving away download free songs from CONNECT Music inside packages of Pop-Tarts.
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Consolidation, management changes, and potential sales and acquisitions are expected to follow reorganization and restructuring at consumer publisher Hachette Filipacchi.
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Office Depot Inc. has expanded distribution of its b-to-b catalog of environmentally friendly products to five countries in Europe, including Britain, Germany, France, the Netherlands and Belgium.
Netflix is offering a $1 million incentive for consumers who suggest ways of improving the company’s movie recommendation system.
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The horror film industry has invested in some interesting marketing in the past, but perhaps none more grisly than this: Lionsgate Films plans to splatter 1,000 promotional posters for the film Saw III with the actual blood of actor Tobin Bell, who plays the movie’s villain.
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In a promotion likely to generate some press and raise the profiles of the entities involved, at least for the short-term, Clear Channel Radio, The Center for American Progress Action Fund, Jones Radio Networks, and MSS, Inc. plan to launch a nationwide search for the next Progressive Talk Radio Star.
If form follows function, then the media that marketers use should follow the message–or, specifically, the intended target demographics, according to Forrester Research.
Sony Electronics, hoping to widen its reach among the U.S. Hispanic market, has launched a five-month mobile tour through Southern California.
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Sean Hannity is the spokesperson for General Motors’ You’re A Great American Car Give-Away, which will give radio listeners a chance to pick and win one of five GM vehicles.
Toys “R” Us is launching a new campaign based on NBC’s Deal or No Deal game show.
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In a first for the book industry, a best-selling author bought space on a Nascar hood last weekend.
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The video-on-demand advertising space faces a significant hurdle in the fact that ad insertion platforms have been unable to swap ads in and out of the content in anything close to real time. In fact, until now, most ads have been “baked in” to the content, which made it impossible for the ads to change until the content itself changed.
In recent years, the concept of the “pop-up” store - or temporary, stand-alone retail outlet - has expanded. Now, pop-ups can be found not only in malls or Times Square during the holidays but in galleries, salons, bars and on the streets in targeted neighborhoods, Media Life writes.
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Following a Japanese trend, advertisers in the U.S. have started giving away branded packages of tissues and other wipes to consumers at targeted locations as well as on the street.
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