McClatchy saw advertising sales drop by 17 percent in May, for a 15 percent drop in revenues - though online ad sales gained 13 percent. Due to the difficult advertising market, McClatchy’s CEO announced that the company must cut its workforce by about 10 percent.
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Metro New York has rolled out a glossy real estate magazine, in partnership with the Real Estate Board of New York, writes Editor & Publisher.
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Home Depot is struggling against the worst U.S. housing slump in more than 25 years, and its profits are showing the strain.
Out-of-home advertising was strong in 2007, outperforming most other media and seeing 70 percent of its 10 categories record nice spending bumps.
The New York Times Co.’s CEO told investors that ailing competition may be good for the Times, as the paper uses the opportunity to make the brand even stronger with its readership. While many papers across the country have slipped in circulation percentages in the double digits, The Times has lost just 7.2 percent of its daily circ.
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Discounts failed to goose customers into spending in January, leaving sales at Wal-Mart and other retailers less than stellar.
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As the newspaper industry’s downturn combines with a broader economic slowdown, newspapers are facing what is likely to be a lousy year.
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Real estate advertisers who place their ads in certain local papers will have the opportunity to post their listings on real estate website Zillow.com, thanks to a partnership between Zillow and 11 newspaper companies.
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Between the soft housing market and tight budgets, U.S. real estate agents and brokers are facing tougher choices when they divide up their ad dollars - especially when media choices have proliferated - according to a new study of real estate ad spend trends, writes sister site MarketingCharts.
Wal-Mart has inked a deal with Meredith Corp. to design and market a line of home goods such as bedding, bath accessories and dinnerware based on the publisher’s Better Homes & Gardens brand.
Big metro dailies will bounce back, says Deutsche Bank Securities analyst Paul Ginocchio. By 2012, earnings will turn positive again, he says, though he warns not to expect the high margins newspapers pulled in the 1990s.
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Total magazine rate-card-reported advertising revenue for the first three quarters of 2007 increased 5.6 percent compared with the same period last year, closing at $17,911,515,303, according to Publishers Information Bureau (PIB), reports MarketingCharts. Ad pages totaled 172,622, down 1.0 percent compared with the year-earlier period.
Advertising expenditures for newspaper websites increased 19.3 percent, to $796 million, in the second quarter compared with the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA), reports MarketingCharts.
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Newspapers have turned in an even worse performance this year than Fitch Ratings analysts had predicted at the beginning of 2007.
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Outdoor ad spending grew 7.9 percent in the second quarter over the same quarter last year, according to the Outdoor Advertising Association of America.
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Outdoor advertising industry revenue sustained last year’s strong growth trend, accounting for $1.6 billion in the first three months of 2007 - an increase of 8 percent compared with the year-earlier period - according to the Outdoor Advertising Association of America, writes MarketingCharts.
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Metro New York, which has an average daily circulation of 310,000, is creating a new website to help it compete against its rival, amNew York. The paper’s web strategy is rather new, while amNew York inherited the relatively robust site of defunct New York Newsday.
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To the certainly strung-out staff at the Los Angeles Times, the most recent mandate from above likely caused further stress, but perhaps a sense of resignation more than surprise.
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HomeData Corp. and ENeighborhoods have been acquired by Dominion Enterprises.
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To create a more emotional and hopefully powerful connection with the online audience, builders and real estate developers are creating viral webisodes that feature the buildings themselves as starring characters, the reports the Chicago Tribune (via DailyFix and MarketingVox).
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