Outdoor advertising industry revenue sustained last year’s strong growth trend, accounting for $1.6 billion in the first three months of 2007 - an increase of 8 percent compared with the year-earlier period - according to the Outdoor Advertising Association of America, writes MarketingCharts.
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Metro New York, which has an average daily circulation of 310,000, is creating a new website to help it compete against its rival, amNew York. The paper’s web strategy is rather new, while amNew York inherited the relatively robust site of defunct New York Newsday.
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To the certainly strung-out staff at the Los Angeles Times, the most recent mandate from above likely caused further stress, but perhaps a sense of resignation more than surprise.
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HomeData Corp. and ENeighborhoods have been acquired by Dominion Enterprises.
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To create a more emotional and hopefully powerful connection with the online audience, builders and real estate developers are creating viral webisodes that feature the buildings themselves as starring characters, the reports the Chicago Tribune (via DailyFix and MarketingVox).
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Direct marketing services provider Direct Group has acquired HintonHill, a full-service direct marketing management and consulting company.
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Another analyst is predicting a gloomy year for 2007 in regards to print advertising revenue, with several categories weighing down results next year.
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Visiting blogs, watching online videos and making phone calls online posted the biggest year-to-year increases in the number of users among internet activities; however, email, newsgathering and personal shopping remain the most widely used internet activities among U.S. adults, according to responses from Mediamark Research Inc.’s recently released fall 2006 survey.
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Outdoor advertising is continuing to soar, with revenue rising 8.6 percent in the first nine months of 2006 compared to the same period last year.
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MediaNews Group Inc. has eliminated jobs in its East Bay newspapers, in several locations. The cuts have affected every part of the publishing operation.
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The National Association of Realtors has created a first-of-its-kind campaign, which declares that “It’s a great time to buy or sell a home,” which will launch today with full-page ads in The Wall Street Journal and USA Today.
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Mall developers have begun to reach out aggressively to media buyers, offering increased media opportunities, in order to supplement cash flow.
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As newspapers face challenging times, many have hired companies to help them explore ways to gain readers. One paper, the Los Angeles Times, has decided to use its own investigative resources to find the answers.
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Continued doom and gloom for the newspaper industry is expected when newspaper publishers announce quarterly results this month.
Tribune Co. has taken another step toward the sale or break-up of the company, having announced yesterday that is has hired financial advisors Merrill Lynch and Citigroup to help determine its choices.
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Gannett’s advertising revenue dipped just slightly in August, down 0.9 percent from the same month last year.
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The New York Times launched its Sunday real estate magazine, Key, on Sunday. Beginning in 2007, the magazine will be published twice a year, in March and September.
The New York Times Company announced today the launch of two new real estate websites, Great Homes and Home Finance Center.
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With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share.
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Online real estate ad spending will reach $1.719 billion this year, accounting for some 15 percent of the projected $11.698 billion in total real estate ad spending, writes MediaPost (via MarketingVOX), citing a new report by Borrell Associates. That proportion is expected to more than double by 2010, reaching 32 percent, with online real estate ad spend totaling $3.068 billion while total real estate ad spend decreases to $9.557 billion.
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