With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share.
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Online real estate ad spending will reach $1.719 billion this year, accounting for some 15 percent of the projected $11.698 billion in total real estate ad spending, writes MediaPost (via MarketingVOX), citing a new report by Borrell Associates. That proportion is expected to more than double by 2010, reaching 32 percent, with online real estate ad spend totaling $3.068 billion while total real estate ad spend decreases to $9.557 billion.
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Click to enlarge Total magazine rate-card-reported advertising revenue for May increased 0.9 percent over the same month last year, according to the Publishers Information Bureau (PIB). Ad pages were down 2.3 percent from May 2005. Year-to-date, PIB revenue closed with an increase of 3.6 percent over the same period in 2005; ad pages were even against the previous year. In April, advertising revenue grew 5.1 percent over the same month last year.
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When Conde Nast’s new business title, Portfolio, hits the stands next May, media executives believe it will bring new advertisers to the category. And new blood is needed: Ad pages at business magazines are down - the latest bad news has IBM pulling advertising, $9.3 million worth, out of McGraw-Hill’s BusinessWeek magazine.
Portfolio’s top business competitors include Business Week, Fortune, and Forbes. According to Publishers Information Bureau, ad pages at Business Week were down 3.7 percent and revenue down 9.3 percent from January to May 2006 compared with the same period in 2005. For the same period, Fortune’s pages were down 5.5 percent and revenue down 3.3 percent and ad pages at Forbes were down 1.3 percent and revenue up 3.7 percent.
Still, Bill Kupper, president and publisher of Business Week, looks forward to Portfolio’s launch, MediaLife reports. “It means that for all those doomsayers saying that business publications are going totally extinct, it’s just not true,” Kupper said.
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Leading the overall increase in outdoor ad spending in Q4 of 2005 were the financial and communication industries, which spent an additional 33.4 percent and 31.5 percent more respectively in 2005. Though outdoor spending dropped in the industries of automotive access and equipment and public transportation, hotels and resorts, overall outdoor spending in Q4 of 2005 was up 8.2 percent over Q4 of 2004, eMarketer reports.
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According to final estimations issued yesterday by the Outdoor Advertising Association of America, outdoor ad spending rose 8 percent last year, making it one of the fastest growing media sectors in 2005, Mediapost writes.
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Contrary to media markets’ fears, Zehnder Communications, one of New Orleans’s leading ad agencies, assures that along with the city’s recovery after Hurricane Katrina, the media economy has begun to strengthen, reports Media Life.
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Wednesday, Cendant, the real estate and travel conglomerate, signed with Spot Runner, a TV-advertising startup, to offer the more than 9,000 Cendant real estate brokerages inexpensive media-buying services online, writes Red Herring. Spot Runner will allow local Cendant businesses to select their desired TV channels, the number of commercials, and budget size. Real estate agencies can choose a template, add a voice-over, and create a TV ad for a few hundred dollars.
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Two new real estate websites are starting to offer services that could change the way real estate is bought and sold, writes the New York Times (via MarketingVox). Just-launched Zillow.com helps homebuyers and sellers obtain detailed sales data that real estate agents typically do not display in the public multiple listing service. Last week, a smaller site, Redfin.com, introduced a service that automates the process of bidding on a house online.
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Consumer magazine ad pages slid 1.9 percent in Jan., compared to Jan. 2005, marking the second consecutive year of January declines, Mediapost reports. That means that the consumer publishing industry is still 0.5 percent below its high, in Jan. 2001, of 14,079.6 ad pages. According to numbers released by the Publishers Information Bureau, 2005 ended with an ad page volume gain of 3.4 percent over Dec. 2004.
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New York City apartment brokers are being told that a listing fee is on its way to place ads on Craigslist and later this year Washington area employers may be asked to pay fees for ads on the region’s job listings page, The Washington Post reports. Starting March 1, a $10 fee will be imposed for listings in New York with hopes of deterring the brokers who list the same apartment several times in a single day.
Advertisers are placing large ads on rooftops for those using the aerial/satellite photos provided by Google Maps, Adrants reports. Take a look at some images of target stores here. Realtors are using Google Maps to their benefit as well by letting home buyers examine maps, zoom in on house and view selling details.
Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek (via MarketingVOX). Considering their strength in delivering online video content, local TV station websites are poised to make serious gains, according to the report titled “Benchmarking the Local Website Marketplace.”
The most popular ad categories for local TV websites are automotive and healthcare, followed by real estate and financial services.
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A new magazine, Related, published by SoBe News, is entering the high-end luxury market, The New York Times reports. The magazine, being introduced in February, plans to print only 25,000 copies and distribute them exclusively to current and prospective owners of condominiums developed by the Florida-based Related Group, which builds units in the range of $1 million to $10 million.
Email marketing software firm Bronto today announced the launch of an online resource for email marketing statistics - updated weekly, for 14 industries - to help marketers benchmark their own performance, MarketingVox reports. For the three-month period ended November 20, the weighted average for the covered industries was a 95.5 percent email delivery rate, 24.2 percent open rate and 5.0 percent click-through rate, according to Bronto’s Industry Statistics. But rates vary by industry.
The highest delivery rate is for e-commerce/retail (97.8 percent), whereas manufacturing/distribution has the highest open rate (36.7 percent) and services/consulting has the highest click rate (8.8 percent).
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For the fourth month in a row, the average keyword price decreased compared with the same month in 2004. The average price in October was $1.45, or about 6 percent less than in October 2004, according to Fathom Online’s latest monthly keyword price index, reports Mediapost (via MarketingVox). Month over month, the average price remained nearly flat, increasing one cent from September’s $1.44 - whereas in 2004 the average price rose 14 percent between September and October.
The mortgage category accounted for the largest decline from October 2004, falling 15 percent to $3.68; consumer services fell 10 percent to 86 cents; and broadband fell 8 percent to $1.63. Consumer retail and automotive both decreased 6 percent, to $0.45 and $1.30, respectively.
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While almost all newspapers now offer online classifieds, few are taking advantage of the full range of the internet’s interactive and display capabilities, a recent University of Missouri-Columbia study found, reports Mediapost. For the study, online classified ads of 24 newspapers, ranging in size from a 2,110 circulation to the Los Angeles Times’ 900,000+ circ, were examined over a two-day period in March.
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Total magazine rate-card-reported ad revenue for the month of September increased 4.7 percent compared to September 2004, according to Publishers Information Bureau. Ad pages were down 1.3 percent from September 2004. Year-to-date, PIB revenue closed at $16,213,532,068, an increase of 7.9 percent from the same period last year, with ad pages totaling 171,696, a one percent gain.
Seven of the 12 major advertising categories increased their PIB revenue and pages over last year. Media & Advertising generated the largest increases in both pages - 15 percent - and dollars - 23.6 percent. Other top gainers included Financial, Insurance & Real Estate - revenue up 5.2 percent and pages up 7.4, Drugs & Remedies - revenue up 16.6 percent and pages up 7.1 percent, and Toiletries & Cosmetics - revenue up 14.5 percent and pages up 5 percent.
Losers included Home Furnishings and Supplies which fell 18.4 percent in revenue and 17.8 in pages compared with last year and Automotive, which saw revenue drop 3.1 percent and pages 9.2 percent.
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A new report from Scarborough Research identifies five Hispanic consumer segments and applies characteristics to a local market analysis to identify the “next tier” of Hispanic cities.
Scarborough identifies “New Lifers” as foreign-born Hispanics who have been in the U.S. for an average of eight years and have an average annual household income of about $40k. Seventy-five percent listen to Spanish radio.
“Old Ways” have spent about half their lives in the U.S. and have an annual household income around $47k. Sixty percent of this group resides in New York, Los Angeles, or Miami.
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The out-of-home advertising business is up 10.2 percent in the second quarter, according to figures released Wednesday by the Outdoor Advertising Association. The explosive growth in Q2 followed more a restrained increase of 2.9 percent in the first quarter, for a total revenue increase of 7.0 percent for the first half of the year, Mediaweek writes.
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