To meet their information needs, America’s senior executives are voracious users of all media channels - including, increasingly, digital ones such as online video, blogs and podcasts - according to a study by Ipsos MediaCT, MarketingCharts reports.
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Apple’s iPhone on the whole lives up to the hype according to its users, who tend to be satisfied with their shiny new gadget - some even say it’s displacing their laptops - though many also carry a second phone, according to a Rubicon Consulting study, MarketingCharts writes.
Consumers are growing disenchanted with their television experience but are nonetheless loyal to their favorite programs, showing a marked preference for content over its delivery method, according to Accenture’s inaugural Global Broadcast Consumer Survey, writes MarketingCharts.
The vast majority of Boomers say it is important that their physician have specialized training in dealing with older patients (see table), but a majority say they cannot find such a doctor, according to the first annual Senior Health Index from American System for Advancing Senior Health, writes MarketingCharts.
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Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
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Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years - but execution remains an issue, according to an Accenture survey, MarketingCharts writes.
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Business marketers on average spend 29.42 percent of their current marketing budget on the creation and execution of custom content, according to a Junta42 survey of 150 marketing decision makers who subscribe to BtoB magazine, MarketingCharts writes (via MediaPost).
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The portion of American workers who are choosing to listen to radio at work via the internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008.
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Gas prices are having an effect on shopping - fully one-third (33 percent) of online U.S. adults say they are more likely to shop online rather than at a store because of high gas prices, according to a Harris Interactive study conducted for iCongo, writes MarketingCharts.
U.K. parents say social gaming platforms (such as the Nintendo Wii) are having a positive influence in their homes, as well as facilitating peer bonding and encouraging children to do more exercise, according to a new TNS Technology survey, MarketingCharts writes.
Awareness of and interest in “The Golden Compass” among those exposed to full-screen mobile ads for the film increased significantly, according to the results of a mobile advertising campaign by Greystripe and New Line Cinema, MarketingCharts reports.
SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports.
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Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths,” writes MarketingCharts.
Women and their families are experiencing tremendous financial woes - on issues ranging from housing to credit card debt to healthcare - and are concerned about their long-term financial security, according to a Meredith Corporation/NBC Universal survey, writes MarketingCharts.
When making purchase decisions, affluent online consumers are using social media channels to share their own customer-service experiences and learn about those of others, according to a new study from the Society for New Communications Research, MarketingCharts reports.
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Satellite radio subscribership likely won’t increase much as a result of the pending merger of XM and Sirius, and the willingness of subscribers to stay with either is iffy, especially if the service came pre-installed in vehicles, according to a study by Jacobs Media, MarketingCharts writes.
Google again topped the list of the annual BrandZ Ranking issued by Millward Brown’s Optimor, which identified the world’s most powerful brands as measured by their dollar value. Google’s brand is valued at $86.1 billion - up 30 percent from last year, MarketingCharts writes.
New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a Keller Fay study conducted for BabyCenter, MarketingCharts writes.
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Some 58 percent of consumers say email is a great way for companies to stay in touch (up from 45 percent a year ago) - yet only about 77 percent of invited email successfully makes it to the inbox, according to an email study by Harris Interactive (with Merkle) and another by Lyris, Inc (via MarketingCharts).
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