Consumers who regularly do their homework online before buying products in a store are a wealth of information and like to share their findings via word-of-mouth, according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) - writes MarketingCharts.
Multichannel shoppers spend nearly twice as much on goods and services as their single-channel counterparts, but they are also more astute about pricing and most likely to purchase from multiple retailers, according to (pdf) a study from Opinion Research Corporation (ORC), writes MarketingCharts.
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Nearly two-thirds of Americans surveyed in April 2008 say their households have cut back on spending in the last 12 months, according to the MarketTools May/June 2008 Insight Report on American Spending, MarketingCharts reports.
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The internet has almost doubled the influence of television in consumer decision-making in the U.K., Germany and France, according to the Digital Influence Index (DII), a study of media consumption and online behaviors conducted by Fleishman-Hillard and Harris Interactive, writes MarketingCharts.
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Arbitron this week released its June 2008 RADAR radio network audience reports (RADAR 97), covering the period April 5, 2007 to April 2, 2008 and including PPM and diary respondents. It had issued preliminary findings last week, MarketingCharts reports.
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Nearly two-thirds of college students stream video and TV shows online, and buy downloads from iTunes, according to Alloy Media and Marketing’s 2008 College Explorer survey.
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Interactive media’s share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline, finds a study from WPP’s GroupM, MarketingCharts writes.
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Driven by market capitalization growth in emerging economies, the wealth of the world’s high net worth individuals (HNWIs) increased 9.4 percent to $40.7 trillion in 2007, according to the 12th annual World Wealth Report from Merrill Lynch and Capgemini (via MarketingCharts).
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Worldwide spending on internet advertising will total $65.2 billion in 2008, or nearly 10 percent of all ad spend across all media, and grow 15-20 percent a year to reach $106.6 billion in 2011, or 13.6 percent of total ad spend, according to IDC’s Digital Marketplace Model and Forecast, writes MarketingCharts.
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For only the second time, Google Sites edged out Yahoo Sites among US web properties in May, after finally having overtaken Yahoo to take the top spot in April, according to a comScore Media Metrix monthly analysis of US consumer activity at online properties, MarketingCharts reports.
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Google leads in mobile internet search provider share (61% in the first quarter of 2008), followed by Yahoo (18%) and MSN (5%), according to Nielsen Mobile, which also released data on commerce conducted via mobile devices (via Marketing Charts).
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Most video-gamers react positively to in-game ads - some 82 percent say the games are just as enjoyable with such ads as without them - according to a study conducted by Nielsen BASES and Nielsen Games on behalf of in-game advertising network IGA Worldwide, writes MarketingCharts.
Usage* of picture/video phones is up 17 percent for all adults according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06), MarketingCharts reports.
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The vast majority of company respondents (82 percent) and agency respondents (85 percent) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months, according to research by E-consultancy and Clash-Media, MarketingCharts writes.
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Some 96% of adults age 18-49 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, according to preliminary findings from Arbitron’s RADAR 97 June 2008 Radio Listening Estimates.
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The average number of television channels that each U.S. home receives has reached a record high of 118.6, according to a Nielsen Company report that highlights population, television ownership and advertising trends in the United States, MarketingCharts reports.
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The weekly share of U.S. visits to a custom category of coupon websites increased 56 percent for the week ended June 6, 2008 compared with the equivalent week last year as consumers turned to the web to cope with increases in the cost of living, according to Hitwise (via MarketingCharts).
Brand leaders among marketing, advertising and PR firms are more likely to price their services at a higher level than their competitors (41 percent of brand leaders were premium-priced vs. 24 percent of lesser-known firms) - and more likely to actually get higher fees, according to a RainToday.com survey, MarketingCharts writes.
Though members of the Baby-Boom generation are often lumped into a homogenous group by marketers, new research from STORES, the Boomer Project and BIGresearch uncovers differences among them that have important implications for retailers, STORES writes (via MarketingCharts).
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A new study has found, likely to nobody’s surprise, that sales go up for artists whose music is played on the radio.
