Retail Responds to Economy with Depressed Sales Results
Hark to Depression
Discounts failed to goose customers into spending in January, leaving sales at Wal-Mart and other retailers less than stellar.
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Discounts failed to goose customers into spending in January, leaving sales at Wal-Mart and other retailers less than stellar.
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Though there are many who would love to see FCC chair Kevin Martin dethroned now that his two pet proposals have gained FCC approval, he says he will stick around until the end of President Bush’s time in office.
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The media that B2B marketers rely on to sell products and services aren’t necessarily those that business decision-makers use to help them do their jobs, according to (PPT slideshow) a Forrester Research study conducted for American Business Media, writes B-to-B Magazine (via MarketingCharts).
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Time Inc. is restoring the position of publisher at Money and Fortune magazines, and is creating a new post that will oversee all print and digital ad revenue.
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The Wall Street Journal is reorganizing its ad sales staff with a focus on cross-media, reports Advertising Age (via MarketingVOX).
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The Hispanic market will continue to provide robust revenue and cash flow growth for cable and broadcast networks and TV and radio station operators, according to a study from Kagan Research.
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The FTC has settled for $100,000 with the final defendants charged with violating the Do Not Call provisions of the Telemarketing Sales Rule by calling consumers to sell them DirecTV satellite television subscriptions, DMNews reports.
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J. C. Penney posted a 17.5 percent increase in Internet sales for the month of November compared to the same period last year, but Direct reports that direct marketing sales for the four weeks ending Nov. 25 decreased 0.3 percent from last year to $290 million.
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Spitzer CBS will adopt stronger policies on its stations’ dealings with record labels and make a $2 million payment to New York charities as part of a settlement with NY Attorney General Elliot Spitzer over illicit pay-for-play practices.
Spitzer claimed that certain stations owned by CBS Radio openly solicited illegal financial benefits, expensive vacation packages, gift cards and other valuable items from record labels in exchange for playing the labels’ songs. The stations also received funds from independent promoters, or “indies,” upon agreeing to add certain songs to the stations’ playlists.
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Omnicom’s OMD unit changing the wording of insertion orders it sends to the media, making them accountable to repay the agency anytime the agency repays its clients for buys it has made.
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Radio revenues have struggled to remain positive in the early part of the year, but have shown some signs of life in May, leaving many to wonder whether the year will end up or down.
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Julie Roehm A task force comprised of members of the Association of National Advertisers and the American Association of Advertising Agencies exploring the development of an online trading system for buying and selling media plans to announce preliminary details as early as today, writes MediaPost. The trading system, for traditional media, has been controversial because some big media companies such as major television networks fear that such an electronic trading system would “commoditize” the value of their medium and drive prices down.
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Eighty-seven percent of b-to-b marketers have little confidence in their customer data, according to an on-site survey of attendees at DMA’s DM Days by Extraprise.
In April, the radio industry endured a continued advertising slump with revenue dropping five percent, national ad sales falling seven percent and local sales down four percent compared to a year ago, according to data released last Friday by the Radio Advertising Bureau, reports MediaWeek.
Collegiate Pacific, a Dallas-based sports equipment company, posted third-quarter net sales of $59.4 million, a 120 percent increase over the 2005 third-quarter net sales of $27.0 million, writes Multichannel Merchant. Also, the company’s income rose 52 percent, increasing from around $788,000 to $1.2 million.
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The 2 percent drop in local radio sales for March - a drop that has stayed constant since the beginning of the year - overshadows the gains in revenue reported for national spots, according to the RAB, writes MediaWeek.
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The consolidation of UPN and the WB into the CW network is expected to eliminate half of the ethnic sitcoms that currently air on UPN, along with a number of other UPN shows, tossing up for grabs about $100 million in ad dollars targeting African-American viewers in the upfront marketplace, Mediaweek reports.
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AOL subsidiary Advertising.com today announced the launch of its new video advertising network, which will aggregate pre-roll inventory from video-enabled websites, MarketingVox writes. The intent is to simplify the process of video campaign execution for advertisers and agencies by consolidating both ad buys and creative requirements, the company said. For video-enabled publishers, the network offers an efficient way to sell inventory; it will provide diverse, quality advertising campaigns to publishers and eliminate costly serving fees, according to Advertising.com.
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According to comScore Networks’ new study, “Role of Search in Consumer Buying,” 25 percent of searchers purchased a product directly related to their query, writes DM News. Of those buyers, 63 percent made their purchase offline after their search activity, while 37 percent purchased online.
Procter & Gamble filed a countersuit Friday in response to a lawsuit by corporate giant Pfizer imposed two weeks ago that accused P&G of creating misleading and false ads, Brandweek reports.
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