Carl Icahn’s proxy fight for Yahoo board seats - a move designed to pressure the company to re-enter talks with Microsoft after having turned down Microsoft’s increased offer of $33 a share - seems to have been at least partially successful.
Maverick investor Carl Icahn is preparing to mount a proxy bid for Yahoo, reports The Wall Street Journal (via MarketingVox).
With the launch of respective new tools, Facebook and Google shall become latest supporters of data portability among social network sites.
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Google leads in the European search market with more than 19 billion searches conducted in March - or 79 percent of the market - according to the comScore qSearch 2.0 rankings (via MarketingCharts). No. 3 Yandex of Russia outpaced both Yahoo and Microsoft, the data showed .
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Business marketers on average spend 29.42 percent of their current marketing budget on the creation and execution of custom content, according to a Junta42 survey of 150 marketing decision makers who subscribe to BtoB magazine, MarketingCharts writes (via MediaPost).
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Microsoft’s board met yesterday but didn’t come to any final decisions regarding its bid for Yahoo, the Wall Street Journal reports (via the Seattle Post-Intelligencer).
When making purchase decisions, affluent online consumers are using social media channels to share their own customer-service experiences and learn about those of others, according to a new study from the Society for New Communications Research, MarketingCharts reports.
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Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study - via MarketingCharts.
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U.S. internet users viewed more than 10 billion online videos in February - up 3 percent from January (despite February’s being two days shorter) and a 66 percent gain from February 2007, according to data from the comScore Video Metrix service, MarketingCharts writes.
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Good news hit the online advertising world today with the announcement that Google handily topped Wall Street estimates for the first quarter. The news may put to rest fears that online advertising is beginning to feel pressure from the U.S. economic downturn.
Yahoo beat back Google in the neck-and-neck race for top U.S. web property honors, as traffic increased to online radio, gambling and retail-healthcare sites, according to a comScore Media Metrix monthly analysis of U.S. consumer activity at online properties in March, MarketingCharts reports.
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Advertisers will spend £3.4 billion in 2008, up 27% from 2007 levels, and will continue double-digit growth through 2010, passing £4.3 billion in 2010 and exceeding £5 billion in 2012, according to online ad spending data released by eMarketer, MarketingCharts writes.
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Yahoo’s investors seem to prefer the current deal on the table from Microsoft than no deal at all, according to an informal survey conducted by Piper Jaffray senior research analyst Gene Munster.
Google accounted for 67.25 percent of all U.S. searches in the four weeks ended March 29, 2008 - the highest proportion of searches it has ever achieved, and up some 5 percent from a year earlier, when it accounted for 64.13 percent of searches, according to Hitwise (via MarketingCharts.)
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AMC is touting new research, developed with Nielsen, that it says gives advertisers the ability to target audiences based on certain behavioral characteristics.
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Yahoo, in a another shot at Google, has debuted new features to simplify search functionality for mobile phone users.
Publishers have potentially vast opportunities to collect revenue from ad networks, as well as content licensing, according to an analysis by Attributor of content monetization across 68 million domains (via MarketingCharts).
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Google Sites, having grabbed the top position in Canada for the first time in January, maintained that lead in February, according to comScore World Media Metrix data. Meanwhile, traffic to Canadian websites in the tax category jumped 17 percent to approximately 3 million unique visitors, MarketingCharts reports.
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Companies are adopting social media as a marketing tool, but they are struggling to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts writes.
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Spending on alternative media in the U.S. jumped 22.0 percent from 2006 levels to reach $73.43 billion in 2007, and that rapid growth is expected to continue in 2008 despite a slowing economy, according to a new report from PQ Media, MarketingCharts writes.
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