Google leads in the European search market with more than 19 billion searches conducted in March - or 79 percent of the market - according to the comScore qSearch 2.0 rankings (via MarketingCharts). No. 3 Yandex of Russia outpaced both Yahoo and Microsoft, the data showed .
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Microsoft’s board met yesterday but didn’t come to any final decisions regarding its bid for Yahoo, the Wall Street Journal reports (via the Seattle Post-Intelligencer).
Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study - via MarketingCharts.
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U.S. internet users viewed more than 10 billion online videos in February - up 3 percent from January (despite February’s being two days shorter) and a 66 percent gain from February 2007, according to data from the comScore Video Metrix service, MarketingCharts writes.
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Good news hit the online advertising world today with the announcement that Google handily topped Wall Street estimates for the first quarter. The news may put to rest fears that online advertising is beginning to feel pressure from the U.S. economic downturn.
Yahoo beat back Google in the neck-and-neck race for top U.S. web property honors, as traffic increased to online radio, gambling and retail-healthcare sites, according to a comScore Media Metrix monthly analysis of U.S. consumer activity at online properties in March, MarketingCharts reports.
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Advertisers will spend £3.4 billion in 2008, up 27% from 2007 levels, and will continue double-digit growth through 2010, passing £4.3 billion in 2010 and exceeding £5 billion in 2012, according to online ad spending data released by eMarketer, MarketingCharts writes.
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Yahoo’s investors seem to prefer the current deal on the table from Microsoft than no deal at all, according to an informal survey conducted by Piper Jaffray senior research analyst Gene Munster.
Yahoo, in a another shot at Google, has debuted new features to simplify search functionality for mobile phone users.
Publishers have potentially vast opportunities to collect revenue from ad networks, as well as content licensing, according to an analysis by Attributor of content monetization across 68 million domains (via MarketingCharts).
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Google Sites, having grabbed the top position in Canada for the first time in January, maintained that lead in February, according to comScore World Media Metrix data. Meanwhile, traffic to Canadian websites in the tax category jumped 17 percent to approximately 3 million unique visitors, MarketingCharts reports.
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Due in part to new strategic partnerships, shifts took place among the top Internet Yellow Pages (IYP) sites in 2007, with Yellowpages.com Network becoming the IYP search market leader in Q4 2007, according to a comScore study of national IYP search activity, MarketingCharts writes.
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Yahoo is reaching out to Bay Area consumers with a radio campaign in a move that some say seems a little, well, desperate.
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Americans conducted nearly 10 billion core searches in February - a 6 percent decline from January, primarily because Feb. is a shorter month - according to the monthly comScore qSearch analysis of the search marketplace, MarketingCharts writes.
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Search engine marketing (SEM) spending is taking budget share from other marketing efforts - not only offline but also online - according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports MarketingCharts.
Google’s CEO predicts that his company will hold up well in a U.S. downturn and claims to believe that Microsoft’s proposed Yahoo buyout is bad for the internet.
European regulators approved Googles’ $3.1 billion acquisition of DoubleClick, deeming the purchase unharmful to competition in the online ad market.
Expect paid search to get more expensive while natural searches gain importance in the media mix.
Yahoo has sought to gain the upper hand in its fight against a takeover by Microsoft by extending its March deadline for nominating new directors to its board.
Google accounted for 66.44 percent of all U.S. searches in the four weeks ended February 23, while Ask.com increased its share of searches 18 percent year over year - from 3.52 percent of searches in Feb. ‘07 to 4.16 percent in Feb. ‘08, according to Hitwise, writes MarketingCharts.
