Yahoo beat back Google in the neck-and-neck race for top U.S. web property honors, as traffic increased to online radio, gambling and retail-healthcare sites, according to a comScore Media Metrix monthly analysis of U.S. consumer activity at online properties in March, MarketingCharts reports.
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Advertisers will spend £3.4 billion in 2008, up 27% from 2007 levels, and will continue double-digit growth through 2010, passing £4.3 billion in 2010 and exceeding £5 billion in 2012, according to online ad spending data released by eMarketer, MarketingCharts writes.
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Yahoo’s investors seem to prefer the current deal on the table from Microsoft than no deal at all, according to an informal survey conducted by Piper Jaffray senior research analyst Gene Munster.
Yahoo, in a another shot at Google, has debuted new features to simplify search functionality for mobile phone users.
Publishers have potentially vast opportunities to collect revenue from ad networks, as well as content licensing, according to an analysis by Attributor of content monetization across 68 million domains (via MarketingCharts).
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Google Sites, having grabbed the top position in Canada for the first time in January, maintained that lead in February, according to comScore World Media Metrix data. Meanwhile, traffic to Canadian websites in the tax category jumped 17 percent to approximately 3 million unique visitors, MarketingCharts reports.
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Due in part to new strategic partnerships, shifts took place among the top Internet Yellow Pages (IYP) sites in 2007, with Yellowpages.com Network becoming the IYP search market leader in Q4 2007, according to a comScore study of national IYP search activity, MarketingCharts writes.
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Yahoo is reaching out to Bay Area consumers with a radio campaign in a move that some say seems a little, well, desperate.
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Americans conducted nearly 10 billion core searches in February - a 6 percent decline from January, primarily because Feb. is a shorter month - according to the monthly comScore qSearch analysis of the search marketplace, MarketingCharts writes.
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Search engine marketing (SEM) spending is taking budget share from other marketing efforts - not only offline but also online - according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports MarketingCharts.
Google’s CEO predicts that his company will hold up well in a U.S. downturn and claims to believe that Microsoft’s proposed Yahoo buyout is bad for the internet.
European regulators approved Googles’ $3.1 billion acquisition of DoubleClick, deeming the purchase unharmful to competition in the online ad market.
Expect paid search to get more expensive while natural searches gain importance in the media mix.
Yahoo has sought to gain the upper hand in its fight against a takeover by Microsoft by extending its March deadline for nominating new directors to its board.
Google accounted for 66.44 percent of all U.S. searches in the four weeks ended February 23, while Ask.com increased its share of searches 18 percent year over year - from 3.52 percent of searches in Feb. ‘07 to 4.16 percent in Feb. ‘08, according to Hitwise, writes MarketingCharts.
Whether the news is good or ill in the direct marketing sector depends on your predilection for a glass-half-full or a glass-half empty perspective.
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AOL will be launching at least 12 new sites this year, mostly in an attempt to offer more ad inventory.
Google Sites inched ahead of Microsoft Sites to become the most-visited web property in Canada in January - by a mere 16,000 or so unique visitors - according to data from comScore’s Media Metrix service, MarketingCharts reports.
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The click-through rate on Google’s ad offerings is declining, leading investors to worry the company is more exposed to economic woes than previously thought, reports The Seattle Times (via MarketingVox).
Americans conducted more than 10 billion core searches last month - a significant 9 percent jump in searches from Dec. 2007, according to the monthly comScore qSearch analysis of the search marketplace in January (via MarketingCharts):
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