Yahoo Declines Microsoft Offer
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Having spent a week mulling Microsoft’s unsolicited $44.6 billion takeover bid, Yahoo has formally declined the offer.
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Having spent a week mulling Microsoft’s unsolicited $44.6 billion takeover bid, Yahoo has formally declined the offer.
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Yahoo has scheduled a special board meeting of directors for today to decide whether to accept Microsoft’s $44.6 billion bid.
Yahoo’s chief Jerry Yang is scrambling to find alternatives to Microsoft’s hostile $44.6 billion takeover offer, and has stepped up talks with Google about a possible search advertising pact.
Yahoo’s chief and co-founder Jerry Yang has thrown another bone to employees, telling them in an email that their “hard work and strong commitment are more important now than ever before.”
Should Microsoft purchase Yahoo, the deal might allow the company to exert “the same sort of inappropriate and illegal influence over the internet” that it did with personal computers, Google has said in a statement.
Search advertisers spent 29 percent more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1 percent in the same period, according to Efficient Frontier’s “Search Engine Performance Report: Q4 2007,” writes MarketingCharts.
Some 46.1 million mobile data users in the U.S. used mobile search functions in the third quarter of 2007, according to a Nielsen Company report examining the mobile search behavior of wireless subscribers, reports MarketingCharts.
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Yahoo Sites continued to reign among U.S. web properties, followed closely by Google Sites, as traffic to retail, shipping and weather sites increased in December, at the height of the holiday season, according to a monthly analysis by comScore’s Media Metrix service, reports MarketingCharts.
In-house search engine marketers (SEMs) are receiving healthy salaries, but those in the mid-to-high $100K to the $200K range usually go to those with 5-7 years’ experience, according to a new survey from the Search Engine Marketing Professional Organization (SEMPO), writes MarketingCharts.
There is significant correlation between brands’ appearing in the top organic search and sponsored placements and consumer brand affinity, recall and purchase intent, according to results from a Google-sponsored eye-tracking study published in a whitepaper, reports MarketingCharts.
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Some 93 percent of media and internet professionals say they would be very likely or quite likely to use a search engine that focused on serving their specific business or work needs, according to “Vertical Search Report 2008,” a B2B survey of more than 500 media and internet professionals, reports MarketingCharts.
Among core search engines in September 2007, Google Sites remained the top search property with more than 5.3 billion core searches conducted - a 57 percent share of the search market, according to the monthly comScore qSearch analysis of the search marketplace, reports MarketingCharts.
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For a second consecutive year, Dogpile ranked highest in satisfying residential internet service subscribers as their primary search engine, according to the J.D. Power and Associates “2007 Residential Online Service Customer Satisfaction Study,” reports MarketingCharts.
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Google accounted for 63.55 percent of all U.S. searches in the four weeks ended Sept. 29, according to Experian subsidiary Hitwise, reports MarketingCharts. Yahoo Search, MSN Search and Ask.com received 22.55 percent, 7.83 percent and 4.32 percent, respectively.
Google Sites remained the top U.S. core search property in August, with more than 5.5 billion searches conducted, or a 56.5 percent share - up 1.3 points from July - according to comScore’s monthly qSearch analysis, which also found that the Time Warner/AOL has surpassed Ask in search queries (via MarketingCharts).
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Hitwise and Nielsen/NetRatings issued their rankings of the top search providers for August, based on search volume, with the usual suspects at the very top of their respective lists - and the usual divergence in search-share proportions, as well as in the rankings below the top 3 - reports MarketingCharts.
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Microsoft seemed, for a while, to be making a move in increasing search share via its Club Live site, but just released August search shares* seem to indicate a return to the pre-June status quo, writes Compete’s Jeremy Crane (via MarketingCharts).
The leading sites in three key web categories - search, career development and multi-category travel - experienced high month-over-month visitor retention rates from June to July, but also significant audience overlap with the other top players in their categories, according to Nielsen/NetRatings, MarketingCharts reports.
comScore last week launched qSearch 2.0, the second generation of its search measurement service, and also released revised and new search-related data from the updated service, reports MarketingCharts. The change is in response to search’s having become more ubiquitous across the web - i.e., not confined to the major search engines per se, comScore said.
