Cartoon Network’s guerrilla marketing event campaign that led Boston into a bomb-scare crisis has led to the resignation of Jim Samples, executive vp and general manager of Turner Broadcasting’s Cartoon Network.
email this
permanent link
Wal-Mart has evidence that proves its claim that ousted executives Julie Roehm and Sean Womack had an extramarital affair, the retail giant claims.
email this
permanent link
An ill-conceived marketing campaign went dreadfully awry today in Boston, likely giving the sometimes-shaky reputation of the word-of-mouth marketing industry a tarnish it didn’t need.
email this
permanent link
Julie Roehm has filed a lawsuit against Wal-Mart, claiming the retail giant breached her contract and damaged her reputation. She is seeking financial damages - plus items left in her office when she departed the company.
email this
permanent link
Still recovering from the Wal-Mart flogging fiasco, PR firm Edelman seems to have made yet another mistake in its latest blog-centric PR push.
email this
permanent link
In a snarky article, The New York Times writes that there is hope for the newspapers industry after all. Despite the recent slides in readership that many newspapers have suffered, at least one person has begun reading newspapers: President Bush.
email this
permanent link
An agency in Noblesville, Indiana, has set its creative minds to work and come up with a new holiday gift idea for clients: pigs.
email this
permanent link
Julie Roehm, little more than a week after being ousted from Wal-Mart, has said that she is considering hanging out a shingle on her own.
email this
permanent link
The outgoing chairman of the Reader’s Digest Association, on the day before Ripplewood Holdings made its offer to take the company private, replaced his old employment contract with a new one that gives him a golden parachute worth more than $4.5 million.
Amanda Congdon, the former host of Rocketboom, which pulls in 211,000 viewers a day, is moving from the web to mainstream media - making her the first video blogger to go big time.
Philips Norelco’s shaver, the Bodygroom, launched with a budget of less than $1 million in a saturated market, so marketers decided to draw on word of mouth marketing. The campaign targeted men ages 25 to 44 who may want to “shave below the neck” but who don’t like discussing it.
email this
permanent link
A wary Coca-Cola at first distanced itself from the exploding Diet Coke and Mentos viral video phenomenon, fearing a loss of control over its brand, but it has now fully embraced the concept.
email this
permanent link
If form follows function, then the media that marketers use should follow the message–or, specifically, the intended target demographics, according to Forrester Research.
Advertisers placing signs illegally along Seacoast highways in New Hampshire should be aware that there is a self-proclaimed “Sign Bandit” removing illegal signs and dumping them in the local landfill.
email this
permanent link
Hoping to excite new readers, Jane magazine has engaged in what is likely to be a word of mouth wonder, launching a campaign already being blogged about.
email this
permanent link
A bored Dutch design student who was “getting sick and tired of advertising everywhere” has launched a fake online ad agency offering advertising space on the thighs and cleavage of prostitutes, among other ideas, according to Yahoo. Raoul Balai’s site, InStoresNow.nl, shows photos of supposed campaigns: Heineken, written across the thigh of a scantily clad woman, for example.
The most talked-about new shows announced by ABC at its upfront presentation yesterday were Traveler and The Nine, according to AdAge. Traveler is based on terrorist related themes, while The Nine follows nine people as they try to move forward after an earth-shattering event that affected all of their lives.
Two so-called “chick” shows for Friday night also seem promising, according to the article: Betty the Ugly focuses on a “none-too-good-looking” girl who is assistant to the son of the owner of Vogue magazine, and Men in Trees takes the point of view of men in a town in Alaska.
email this
permanent link
After 12 years of airing Howard Stern’s radio show on television, E! ended its top-rated program, allowing the shock jock to create his own channel, called Howard TV On Demand, reports Entertainment Weekly.
The Massachusetts state Outdoor Advertising Board has ordered Boston developer John Rosenthal to remove a billboard that sits atop a parking garage between Fenway Park and the Massachusetts Turnpike which shows George Bush’s eyes and the phrase “Little Brother Is Watching,” according to the Boston Globe.
email this
permanent link
Howard Stern called CBS Corp. president Les Moonves “vindictive, vicious and jealous,” when the Sirius Satellite Radio shock jock launched his “I Hate Les Moonves Tour” Tuesday night, writes the New York Post.
email this
permanent link
