INVISION, an ad sales/inventory management vendor for cable networks, launched a cross-platform ad management tool for TV and internet advertising, reports MarketingVOX.
DealMaker enables marketers to create ad proposals, oversee inventory and maximize revenue across dormant ad space. It can be used to manage either broadcast or online advertising, or both.
Unexpectedly, U.K. retail sales in May rose by the most since records began in 1986, writes Bloomberg. Sales were up 3.5 percent, after slipping 0.3 percent in April.
Internet advertising revenues reached $5.8 billion in the first quarter of 2008 - an 18.2 percent increase from the year-earlier period and the second-highest quarter recorded after the previous quarter’s record $5.9 billion, the Interactive Advertising Bureau (IAB) said (via Marketing Charts).
TV networks are considering a postponement of the September launch of the fall season as a last resort, should an actors strike materialize.
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In a first for Nielsen, the company will begin offering data on out-of-home television viewing later this summer (delayed from its earlier launch date of April). The Nielsen Out-of-Home Report is a joint venture with Integrated Media Measurement Inc., and will offer measurement of viewing in bars, hotels, gyms and airports.
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Overall monetization in the online ad industry dropped 0.7 percent in May from April, following a 23 percent drop in April from March, according to the PubMatic Ad Price Index, a bimonthly report of online ad network pricing for online publishers, writes MarketingVOX.
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Microsoft has purchased Navic Networks, a company that offers television advertising campaign management tools.
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The highest growth in radio revenue is expected to be centered in western cities between now and 2012. San Diego is expected to pull a 2.0 percent compound annual growth rate, followed by Riverside, Calif., at 1.9 percent, according to SNL Kagan.
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Wal-Mart’s is opening a smaller-footprint store, at 15,000-square-feet - or about half the size of its smallest grocery stores. The Marketside store, set to open in Phoenix this year, is expected to focus on premium offerings with plenty of prepared foods and its own private label line.
Just as the strength of the broadcast upfront market took buyers by surprise, so did the syndie market last week.
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The Orlando Sentinel will be the first Tribune Co. newspaper to unveil its new design, in a move described as “going cartoon” by Alan Mutter in his Reflections of a Newsosaur blog. The Baltimore Sun and the Los Angeles Times will be the next to see major changes in look.
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Radio revenues for May were likely worse than Wall Street predictions. Revenues may have slipped between 5 and 6 percent, according to CL King & Associates analyst Jim Boyle.
Auto industry ad spending slipped steeply in the first quarter. Nielsen said ad spending fell 12 percent to just over $2 billion; TNS says spending dropped 13 percent, to about $3.2 billion. The automotive sector has fallen to the number two spot in terms of overall spending, behind retail.
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Newspapers groups hoping to see a light at the end of the tunnel come 2009 may be in for a disappointment. Total newspaper ad revenue will slip 10.4 percent this year and 6.5 percent in 2009, according to Wachovia analyst John Janedis.
“If there’s going to be the next new wave of important changes, it’s important that those decisions be made by people who are going to own the outcomes and that frankly wasn’t my likely time horizon,” said Chicago Tribune publisher Scott C. Smith, on announcing his departure from the paper yesterday.
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Upfront bigwig The cable upfront has slipped into what buyers are calling a bifurcated market - that is, essentially two cable markets, with the big players like Turner, NBCU and MTV Networks in one and everyone else in the other.
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After months of drama, Yahoo has issued a statement announcing that talks with Microsoft about a liaison are over. A formal search partnership with Google has been inked, with Yahoo outsourcing search monetization to Google in a 10-year deal.
Behavioral targetingNext Wednesday, the Senate Subcommittee on Interstate Commerce will conduct a hearing about interactive advertising.
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Clear Channel will hold a special meeting of its shareholders on July 24, 2008, at which the proposed merger with the group led by Bain Capital Partners, LLC and Thomas H. Lee Partners, L.P will be considered.
U.K. advertising expenditure totaled 19.4 billion pounds in 2007, up 4.2 percent from 2006, and compared with annual growth of just 0.7 percent in 2006 according to (pdf) figures recently published in the Advertising Association’s Advertising Statistics Yearbook 2008, reports MarketingCharts.
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