NBC pulled its best Saturday night ratings since 1990, as Michael Phelps won his eighth Olympic gold medal. The full Saturday night telecast averaged 31.1 million viewers, with nearly 40 million watching around 11 p.m. when Phelps and the U.S. team won the 4×100m medley relay.
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The Houston market will lose 800 billboards - or 20 percent of all billboards in the city - between now and the end of the year. One hundred have already been taken down, reports KPRC Local 2.
An overwhelming majority of consumers (90 percent) say they will likely change their back-to-school shopping behavior this year because of economic concerns, according to a survey from Deloitte, MarketingCharts reports.
SpotRunner, the cheeky startup that helps businesses develop and run their ads across TV and radio, has fired at least 50 employees, amidst rumors that the company is struggling.
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U.S. advertisers will spend $24.9 billion on online advertising this year, eMarketer predicts (via MarketingCharts). That’s $1 billion less than its previous estimate, issued in March, but still represents double-digit year-over-year growth of 17.4 percent, it said.
Consumer adoption of mobile video advertising has slumped along at a pace guaranteed to drive marketers crazy. While the lure of combining TV with the targeting capabilities of mobile is hard to deny, it is difficult to justify a steady spend in the arena when the reach is still low.
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Ad growth in China will far outlast the Olympics. Mobile formats and online will lead a time of strong advertising growth in the region, according to WPP’s Group M.
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Cable network ad revenue growth will slow to 4.7 percent in 2009, according to SNL Kagan, after growing 10.4 percent in 2008. By 2010, the cable industry will see ad growth of 11.1 percent.
The U.S. Court of Appeals for New York last week made a ruling that could have a huge impact on how viewers watch television.
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Some 90 percent of marketers, agencies, and other suppliers of direct marketing services say they use non-catalog direct mail, and nearly half (46 percent) say it is their primary channel for promotions, according to a news study from the Direct Marketing Association (DMA) - MarketingCharts reports.
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Reader’s Digest Association is launching two new titles, the first to come from new CEO Mary Berner.
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Double-digit declines Though People and In Style posted gains, newsstand sales of U.S. magazines slipped by 6.3 percent in the first half of 2008, as consumers cut back on nonessentials.
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If ABC woos Jay Leno from NBC, when Leno is replaced on The Tonight Show next year by Conan O’Brien, it could spell the end of Nightline, the 29-year-old news program.
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Mel Karmazin’s competitors wish he would find a career with some other media company - one that’s not in the radio biz.
CNN has asked Integrated Media Measurement Inc. for an analysis of out-of-home ad exposure for 10 clients of OMD and PHD in order to better understand viewership in bars, dorm rooms, gyms and other out-of-home venues.
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In the hopes of increasing single copy sales - which have slipped from 189,000 in 1999 to 132,000 last year - Rolling Stone is scrapping its oversized format in favor of the standard size used by most magazines.
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Cinema advertising, one of the fastest-growing media in terms of revenue, is seeing growth slow significantly due to the pressures facing other advertising media.
While Dish Network, the second-largest satellite company in the country, lost 25,000 subscribers in the second quarter, DirecTVÂ added 129,000 subs in Q2.
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Citadel Broadcasting has underperformed the industry, particularly in the larger markets, in the last six to nine months, chairman/CEO Farid Suleman said during its second-quarter earnings conference call today.
Coca-Cola will beam commercials directly to consumers’ cell phones at the Olympic Games later this month.
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