USPS Reads Book on Capitalism, Offers Discounts
Starting May 12, the U.S. Postal Service will begin offering volume discounts for its Express and Prority Mail products.
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Starting May 12, the U.S. Postal Service will begin offering volume discounts for its Express and Prority Mail products.
Eight of 10 Americans have little patience for merchants who don’t answer the phone - and for the key demographic for buying most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts.
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NYTimes.com has rolled out a small business section on its website, covering topics such as management, innovation and legal issues.
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Experian has launched a mobile application that allows users to verify a company’s current information or check its overall credit standing via a web-enabled cell phone or PDA.
MediaSpan Networks has added nearly a dozen newspaper and TV websites to its network of local affiliates, including The Orange County (Calif.) Register.
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A new website - launched in Nov. ‘06 - is positioning itself as a way to make media buying, planning and placement “easy and affordable by offering the user lots of real-time buying options.”
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MIVA has created an ad network for publishers, allowing publishers to place a MIVA-powered search box on their sites for pay-per-click ads. The network also offers content-targeted ads and in-text hyperlink ads.
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A new home-and-work file of small business owners has hit the market, based on small businesses who have purchased business-related goods and services or who have responded to targeted business offers.
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Even those local businesses that don’t have websites will be able to become AdWords advertisers, because Google is now helping them to create landing pages and is hosting them,
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Stanton Direct Marketing has announced that Checks Unlimited is accepting third-party inserts in its business-to-business package mailings.
A New York start-up is seeing tremendous buzz following the purchase of a single, full-page ad in the official publication of the Cosmoprof beauty trade show in Las Vegas in July.
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The European Commission wants to open European Union postal markets fully to competition, believing that it is the best way to maintain universal service and to improve quality and choice for customers.
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UPS has introduced a UPS Trade Direct service, inbound to Japan, which is now available from 50 origin countries in North America, Europe and Asia.
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Time Inc. has removed Fortune managing editor Eric Pooley and replaced him with senior editor at large Andrew Serwer.
Five VNU Business Media brands - Incentive, Potentials, Sales and Marketing Management, Presentations and Training - have a new online home today at Managesmarter.com. The site aggregates content created by the five brands and/or generated by the audience.
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As city dwellers across the country move to more rural areas, billboards tend to follow, making rural America the next topic in the billboard debate, particularly now that a proposal to allow the rebuilding of noncomforming billboards in states that suffered billboard losses during last year’s storms was attached to a Senate emergency-aid bill earlier this month, writes the Christian Science Monitor.
When Conde Nast’s new business title, Portfolio, hits the stands next May, media executives believe it will bring new advertisers to the category. And new blood is needed: Ad pages at business magazines are down - the latest bad news has IBM pulling advertising, $9.3 million worth, out of McGraw-Hill’s BusinessWeek magazine.
Portfolio’s top business competitors include Business Week, Fortune, and Forbes. According to Publishers Information Bureau, ad pages at Business Week were down 3.7 percent and revenue down 9.3 percent from January to May 2006 compared with the same period in 2005. For the same period, Fortune’s pages were down 5.5 percent and revenue down 3.3 percent and ad pages at Forbes were down 1.3 percent and revenue up 3.7 percent.
Still, Bill Kupper, president and publisher of Business Week, looks forward to Portfolio’s launch, MediaLife reports. “It means that for all those doomsayers saying that business publications are going totally extinct, it’s just not true,” Kupper said.
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Business publications saw ad revenue grow 0.32 percent through March compared with first quarter figures from 2005, according to data released yesterday by American Business Media’s Business Information Network (BIN), writes BtoB. While ad pages in March grew 0.71 percent, overall they fell 0.14 percent in the first quarter.
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Eliteweb’s internet portal and search engine division Elite Email Marketing plans to launch an email marketing service to help small businesses create email programs in a few minutes, according to the company, DM News writes.
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Action, a provider of direct marketing services, Monday introduced a new business co-op mailing, called Just Pack Japan, geared toward new or newly moved businesses in the Osaka and Tokyo regions of Japan writes DM News.
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