Subject Line, ‘From’ Address Crucial to Email Marketing
An email’s subject line and “from” address are “the most important factors” for getting users to open an email.
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An email’s subject line and “from” address are “the most important factors” for getting users to open an email.
Some 58 percent of consumers say email is a great way for companies to stay in touch (up from 45 percent a year ago) - yet only about 77 percent of invited email successfully makes it to the inbox, according to an email study by Harris Interactive (with Merkle) and another by Lyris, Inc (via MarketingCharts).
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Consumers say they want relevant advertising but don’t want to be tracked in order to get it: 57 percent say they are not comfortable with behavioral tracking even if it’s done anonymously, according to a TRUSTe study conducted by TNS, writes MarketingCharts.
As RFID (radio frequency ID) tags are included in more and more consumer goods - sometimes without the owner’s knowledge or consent - some states are taking steps to curtail the privacy invasion.
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The definition of spam has effectively changed from “unsolicited commercial email,” an idea based on permission, to a perception-based definition - i.e., it’s unwanted - according to the “Spam Complainers Survey” by Q Interactive and MarketingSherpa, reports MarketingCharts.
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Internet service providers may begin collecting behavioral data on customers in order to cash in on online ad revenue.
After attacks from MoveOn and other privacy groups, Facebook has opted to modify its Beacon feature, which reveals items people have purchased from partner sites on their friends’ news feeds.
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AOL has unveiled an “educational” initiative that allows users to opt out of participating in the company’s behavioral targeting program.
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Over the third quarter, the U.S. (yet again) relayed more spam than any other nation, accounting for a massive 28.4 percent of all the world’s spam emails being sent through compromised computers, finds the latest Sophos study of the top 12 spam-relaying countries, reports MarketingCharts.
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Some 28 percent of global brands surveyed have already launched live SMS (text) campaigns and 18 percent have launched live MMS (multimedia) campaigns, according to a mobile-marketing survey of 50 global brands by Vanson Bourne for Airwide Solutions, reports MarketingCharts.
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A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the email is legitimate and should be delivered to the inbox - resulting in a shift in the list of top 10 US ISPs - according to a Lyris study of second-quarter data, reports MarketingCharts.
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More than four of ten Facebook users (41 percent) agreed to become “friends” with the fictional Freddi Staur and allowed access to personal data, according to new research by Sophos into the risks of identity and information theft occurring through Facebook, reports MarketingCharts (via CNET News Blog).
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Spam remains the bane of the internet, but U.S. email users are apparently less bothered by it even as they report the highest volume of spam ever - perhaps because they have grown more sophisticated in dealing with it - according to a new study from the Pew Internet and American Life Project, MarketingCharts reports.
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Google has taken down ads that have been linked to efforts to steal people’s banking and other information, reports the Associated Press (via MarketingVox).
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Click to enlarge Technorati is now tracking over 70 million blogs, with about 120,000 new blogs created worldwide each day - or 1.4 blogs every second - according to the latest State of the Blogosphere report from David Sifry (via MarketingVox). Splogs (spam blogs) remain a problem. Technorati has been tracking 3,000 - 7,000 new splogs created each day.
e360 Insight’s CEO Dave Linhardt says that he has served subpoenas to at least 17 companies in his court battle against anti-spam blacklisting service Spamhaus.
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Mobile phone service carriers experimenting with serving up ads to their customers are trying a variety of models, still looking for the best fit for them and their users, reports The Seattle Times (via MarketingVox).
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MySpace has added video-filtering capabilities to its service, making it the largest video-sharing site to proactively block copyrighted material.
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No gecko here The Port Authority of New York and New Jersey has abandoned plans to allow the Geico gecko to adorn tollbooths on the upper and lower decks of the George Washington Bridge.
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Alliance Data Systems Corp. has agreed to purchase data firm Abacus from DoubleClick for $435 million in cash and will incorporate into its Epsilon brand, according to Abacus. Pending regulatory approval, the acquisition is planned to close in 1Q07.
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