»

MySpace Adds Filter to Catch Copyrighted Videos

MySpace has added video-filtering capabilities to its service, making it the largest video-sharing site to proactively block copyrighted material.

Geico Gecko Gets Booted off Big Bridge

No gecko here

The Port Authority of New York and New Jersey has abandoned plans to allow the Geico gecko to adorn tollbooths on the upper and lower decks of the George Washington Bridge.

Epsilon Acquires Abacus, Boosts Retail Data Services

Alliance Data Systems Corp. has agreed to purchase data firm Abacus from DoubleClick for $435 million in cash and will incorporate into its Epsilon brand, according to Abacus. Pending regulatory approval, the acquisition is planned to close in 1Q07.

DMA: New Laws Could Shackle Email

A new series of proposed laws could make life much harder on email marketers, if they are passed.

DOJ Takes Utah’s Side in Email Battle

The U.S. Department of Justice has said that the federal Can-Spam Act does not supersede Utah’s so-called child protection registry act, and that the state’s Do Not Email registry does not infringe on free speech.

New York Enacts Security Freeze Law

A new state law in New York allows residents to freeze their credit information in order to keep identity thieves from accessing valuable credit information.

Zango to Pay $3 Million, Settles FTC Charges

The former 180solutions, one of the world’s largest distributors of adware, and its two principals have agreed to settle Federal Trade Commission charges that they used unfair and deceptive methods to get consumers to download adware and then obstructed their efforts to remove it.

Spamhaus Appealing Illinois Ruling

Anti-spam group Spamhaus has reportedly decided to appeal the recent $11.7 million judgment against it.

Utah Exposes Addresses of Kids on Do-Not-Email List

In a gaffe of major proportions, the state of Utah has divulged email addresses of the children on its so-called child-protection do-not-email list. Proponents of the registry have claimed that it is foolproof.

Reputation More than Content Determines Email Delivery

Though most email marketers think email content plays the biggest role in inbox delivery, a Return Path study shows that 83 percent of email delivery problems are instead the result of reputation issues, writes MarketingVox.

ICANN Can’t Shut Spamhaus Down

The Internet Corporation for Assigned Names and Numbers will not comply with a proposed order by an Illinois judge to shut down U.K.-based anti-spam website Spamhaus.

Cingular Files Suit against Three Telemarketers

Cingular Wireless has filed suit in a federal court against three companies yesterday to stop telemarketers from making unsolicited and illegal calls to Cingular customers.

e360 Insight Submits New Affidavit against Spamhaus

Email marketer e360 Insight has submitted a new affidavit against London-based Spamhaus to the U.S. Circuit Court in Illinois.

Three More Craigslist Cities to Charge Classified Jobs Fee

Craigslist, which has been charging for classified jobs ads on its New York and Los Angeles sites since 2004, will begin charging employers a flat-rate fee of $25 per post in Boston, San Diego, Seattle and Washington, D.C.

Lyris: Email False Positives Still High for Big ESPs

False-positive filtering (emails incorrectly identified as spam) remains high among leading email service providers (ESPs), including Hotmail and Gmail.

Spamhaus Ordered to Pay $11.7M for Blocking Email

British spam blocking firm Spamhaus must pay $11.7 million in damages to marketing firm e360insight for blocking emails to consumers, it was decided by the U.S. District Court for the Northern District of Illinois.

Dr-411 Owner Faces 55 Years for Stealing Email Addresses

William Bailey, Jr, of Charlotte, North Carolina, faces a maximum possible sentence of 55 years in jail and $2,750,000 in fines if found guilty of illegally accessing the database and downloading contact details of 80,000 members of the American College of Physicians (ACP) in Philadelphia.

Illicit Adware Infects MySpace Users

Up to a million users of MySpace and other sites serving up an ad for patio furniture this month may have been infected with surreptitious adware.

Porn Leads in Spam Clicks

Spam messages promoting porn are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam, reports The New York Times, citing a report from CipherTrust.

180solutions, Hotbar Merge; Become Zango

Oft-controversial adware firm 180solutions has acquired Hotbar, which distributes electronic wallpaper, emoticons and other content via a toolbar, and the merged company will be renamed Zango, after the 180solutions consumer brand, reports the Seattle Times (via MarketingVOX). Financial terms of the deal were not disclosed. The merger is “about growth and momentum. Together, we have a wonderful library of things we can monetize through advertising. What they (Hotbar) do adds diversity and strength and skill to that,” said Zango EVP York Baur.

MARKETING JOBS