Dunkin’ Donuts - primarily an eastern U.S. phenomenon, though most Easterners don’t realize it - is on an aggressive expansion to reach some key areas in the western part of the country. With that in mind, it has selected Fenway Sports Group to expand its sports marketing programs.
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Satellite TV provider DirecTV has signed on to be the premiere official sponsor of the IndyCar Series.
Beginning with the April 6 Honda Indy Grand Prix of St. Petersburg, all IndyCar Series events will be carried in high definition on DirecTV, delivering what DirecTV calls “unprecedented detail and realism to a sport already defined by speed, history and pulse-quickening close finishes.”
The Nielsen Company today announced its first global brand awareness campaign. As part of the campaign, it will be the sole sponsor of a special August issue of The New York Times sports magazine, PLAY, which will be dedicated to the 2008 Olympic Games in Beijing.
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National Geographic Channel has announced its eclectic 2008-09 season lineup which includes new stuff, old stuff, and some weird stuff.
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Ryan Seacrest and Clear Channel Radio are partnering for a new, three-hour syndicated program, On Air with Ryan Seacrest. In an unusual twist, Seacrest will be peddling ads for Clear Channel.
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Coming to a pub near you Molson-Coors and Diageo are making investments in the Bar Channel, a video network that broadcasts directly to Canadian bars.
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The Michael Alan Group, headquartered in New York, is offering advertisers a program to reach consumers on buses as they head to the Hamptons for some sun and sand.
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As media becomes more fractionalized, marketers with NASCAR deals are branching out from traditional media to explore venues such as cell phones and other mobile devices, DVRs, and video game consoles.
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Stacey’s Pita Chips and Newman’s Own Pasta Sauces are among those that have signed on to sponsor Cooking Light magazine’s fourth annual Cooking Light Ultimate Reader Recipe Contest.
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Global advertising spending in measured media is expected to show 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007’s 6.0 percent YOY increase, according to GroupM’s “This Year, Next Year” study, writes MarketingCharts.
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Advertisers wishing to get in front of fans during future Super Bowl games have an opportunity beyond the traditional 30-second spot or overall NFL sponsorship - low-tech cupholder ads.
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Super Bowl XLII is not just about football, with the TV commercials to be shown during the game as much the subject of anticipation and speculation. No wonder, then, that in the past 20 years Super Bowl ads has translated into $1.84 billion of network sales, from over 200 different advertisers, according to TNS Media Intelligence.
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NBC has held an upfront of sorts, for its digital out-of-home network, inviting 200-plus media and advertising executives to the studio home of Saturday Night Live to announce some new digital media platforms.
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Federal Express is sponsoring First Night Boston, the largest family friendly, non-alcoholic event on New Year’s Eve, by providing branded jackets for 400 volunteers and 100 staff members.
After negotiating for several months, Sears has decided to drop its Craftsman sponsorship of the NASCAR Truck series when its contract expires following the 2008 season.
Click to enlarge Coors Field, with its larger number of display locations for sponsorship messages, delivered 2.4 billion total televised impressions for its top five sponsors during Game Four of the World Series, whereas Fenway Park delivered 791,000,000 for its top five sponsors during Game Two.
The ING New York City Marathon has 36 corporate sponsors for the race Nov. 4, and six of them - Toyota, Garmin, Andalucia, Zicam and Hugo Boss - are new.
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A public radio station licensed by Duquesne University stopped running sponsorship messages from Planned Parenthood and returned a $5,000 donation.
Nationwide Insurance has penned a deal to become the sponsor of the No. 2 series of NASCAR, formerly known as the Busch Series.
As students buckle down for a new school year, IEG Sponsorship Report expects corporate spending on college sports to reach an all-time high.
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