Coors Field, with its larger number of display locations for sponsorship messages, delivered 2.4 billion total televised impressions for its top five sponsors during Game Four of the World Series, whereas Fenway Park delivered 791,000,000 for its top five sponsors during Game Two.
The ING New York City Marathon has 36 corporate sponsors for the race Nov. 4, and six of them - Toyota, Garmin, Andalucia, Zicam and Hugo Boss - are new.
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A public radio station licensed by Duquesne University stopped running sponsorship messages from Planned Parenthood and returned a $5,000 donation.
Nationwide Insurance has penned a deal to become the sponsor of the No. 2 series of NASCAR, formerly known as the Busch Series.
As students buckle down for a new school year, IEG Sponsorship Report expects corporate spending on college sports to reach an all-time high.
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Next week, NBC will be the exclusive, full-day advertiser on five of Clear Channel Radio’s biggest reach stations to advertise the new romantic mystery/drama series Journeyman, which premieres on Monday, September 24 at 10:00 p.m. ET. It is the first-ever “takeover” sponsorship in the radio medium, according to Clear Channel.
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Mr. Youth is presenting CollegeFest in Boston for the twenty-second year in a row on September 22 and 23; Microsoft Office Ultimate 2007 is the event’s presenting sponsor. Dubbed part festival and part trade show, the event offers marketers the opportunity “to connect with young, brand-loyal consumers,” according to Mr. Youth.
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MTV will be shutting down its iFilm video site early next year, reports Advertising Age (via MarketingVOX).
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National Public Radio and WGBH Boston have agreed to acquire National Public Broadcasting, the nation’s leading sponsorship representation firm for public TV and radio stations, Mediaweek writes.
The Project Accessible Hollywood (PAH) digital film festival is taking place next month in Los Angeles, and Apple and Sprint will both be on-hand to tie in with the digital theme.
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For the first time since trade marking the Polo name in 1967, Ralph Lauren is sponsoring a polo team in the U.S. The Black Watch team, based in East Hampton, NY and Palm Beach, Fla., are wearing uniforms designed by Ralph Lauren, and the company has also introduced a Black Watch line of clothing for consumers, writes The New York Times.
US local online advertising spend will reach $2.9 billion, or about 13.4 percent of US online advertising spending, eMarketer projects in a newly released report, ” Local Online Advertising: Measuring the Market,” according to MarketingCharts.
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Nike world headquarters Nike executives have decided not to continue seeking business deals with NASCAR. Nike had announced a decision to align its Starter brand with the NASCAR name in January, when it signed a three-year contract with Joe Gibbs Racing.
Some high-profile incidents in the sporting world have spurred some corporate sponsors to do more research before signing an athlete for an endorsement deal, while others have written into their contracts clauses that allow them to remove themselves from the sponsorship if the team or athlete does something to damage the corporate reputation.
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The Weather Channel and EchoStar Communications’ DISH Network have teamed up to sponsor Roush Fenway Racing’s No. 26 car in Chicago and the No. 60 car in Indianapolis during this month’s NASCAR Busch Series.
Visa has reached an agreement with the Federation Internationale de Football Association to sponsor the 2010 and 2014 World Cups.
Blender magazine is giving its name to Live Nation’s Gramercy Theatre in New York, which will now be called the Blender Theatre at Gramercy. The new Blender Theatre will launch with a kickoff party on Thursday
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A Clear Channel radio station in Texas has decided to oust ads in favor of single-advertiser sponsorships that last for about an hour.
Opportunities to reach affluent consumers while on the golf course and in golf shops have proliferated recently. Now, another has become available.
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Dennis Publishing’s The Week will produce a bonus issue focusing on environmental issues, but will not be distributing it in print form. The extra issue, due out April 20, will be online only.
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