Weather Channel to Test Mobile Video Ads
The Weather Channel will start testing mobile video ads in its mobile video forecasts later this year.
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The Weather Channel will start testing mobile video ads in its mobile video forecasts later this year.
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Consumers say they want relevant advertising but don’t want to be tracked in order to get it: 57 percent say they are not comfortable with behavioral tracking even if it’s done anonymously, according to a TRUSTe study conducted by TNS, writes MarketingCharts.
European regulators approved Googles’ $3.1 billion acquisition of DoubleClick, deeming the purchase unharmful to competition in the online ad market.
Expect paid search to get more expensive while natural searches gain importance in the media mix.
New lists allow direct marketers to zero in on costume buyers, tech pros, buyers of weight-loss goodies, and nutrition/health advocates.
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Coming to a pub near you Molson-Coors and Diageo are making investments in the Bar Channel, a video network that broadcasts directly to Canadian bars.
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CBS Mobile has teamed with social networking service Loopt to offer cellphone ads based on a user’s location.
Quattro Wireless has launched GetMobile, a dashboard designed help media buyers and publishers transition to the mobile web.
Internet service providers may begin collecting behavioral data on customers in order to cash in on online ad revenue.
A new study released earlier this week indicates that online video has had an affect on the way people watch television.
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More small and mid-size internet radio broadcasters will now have the ability to insert, track and verify ads thanks to a strategic partnership that Ronning Lipset Radio, an internet radio rep firm, has inked with Corstarr for its ad serving technology.
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Click to enlarge Google has launched, in open beta, its Google Website Optimizer, which helps websites test-drive various landing pages to determine which designs result in the most conversions, reports MediaPost (via MarketingVox).
Schmidt The potential for targeted advertising has yet to be tapped and things are just now getting started, according to Google CEO Eric Schmidt, who was speaking at an investor’s gathering at Morgan Stanley’s Technology Conference in San Diego, writes InternetNews (via MarketingVox).
A new online video network called YuMe has launched, offering advertisers the ability to target messaging to online video content the way they do with keyword placements, reports MediaPost (via MarketingVox).
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Before YouTube can become a truly effective platform for ad delivery it will have to work to make sure only U.S. audiences are served U.S. ads, according to BusinessWeek (via MarketingVox).
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Citing the partnership it signed with Microsoft for banner ad delivery as the change-point, ad buyers are complaining that social networking site Facebook is too restrictive with their ad offerings according to MediaWeek (via MarketingVOX).
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Looking to compliment its research offerings beyond providing information about online advertising, TNS Media Intelligence has acquired Cymfony, a leading marketing analytics company that monitors social media along with blogs, MarketingVOX reports.
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With the expanded implementation of its Personalized Search, Google has quietly but significantly altered the search engine marketing (SEM) playing field, according to Search Engine Land (via MarketingVox).
ValueClick Media, the performance advertising network division of ValueClick, Inc., has announced a new custom channel, designed to extend the reach and effectiveness of campaigns centered around Valentine’s Day.
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Poised to become $1.5 billion a year market according to eMarketer, behavioral targeting - used by Snapple in a test - found an unexpected affinity group for Snapple’s new premium line of “Good for You” green teas, which the company assumed would target fitness nuts (via AdAge and MarketingVox).
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