Poised to become $1.5 billion a year market according to eMarketer, behavioral targeting - used by Snapple in a test - found an unexpected affinity group for Snapple’s new premium line of “Good for You” green teas, which the company assumed would target fitness nuts (via AdAge and MarketingVox).
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Text-messaging within the cabin, pay-per-view movies on demand, live satellite TV, audio channels, games, meal-ordering, and wireless connectivity and AC power for laptops - Virgin America’s new in-flight ad-sponsored consumer consoles do it all, reports AdWeek (via MarketingVOX).
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Google’s ad expansion into the physical world looks as though it won’t end with print, radio and TV.
Just 18 months after updating ad-platfrom Radial, in-game advertising firm IGA Worldwide launched Radial 2.0 offering a much wider range of ad formats.
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Digital billboards, the obvious next big wave in outdoor advertising, may be facing a battle, with safety experts saying that the new billboards add yet another distraction for drivers.
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Prime Point Media has delivered what the company is calling “the largest ad campaign in the segment’s history.”
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Outdoor advertising should remain the fastest growing medium behind the internet, with a 6.7 percent growth rate, according to Veronis Suhler Stevenson.
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The New York Times conducts an informal poll of some advertising executives to divine upcoming trends, writes MarketingVox. Agencies, oddly enough, are pondering, among other things, how the online world is intruding into offline reality. Life online will become an inseparable part of the physical world, according to some execs.
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With the continued increase in the reliability of online advertising and the ability to track online ads, don’t be surprised to see that ratecard be a tad pricier next year.
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Microsoft wants a bigger piece of the online advertising pie and is making a global push to sell behaviorally targeted ads using Hotmail-user and search data.
Amid the hype around the next hot internet property, those online workhorses, the ad networks, keep plugging along. Just ask Time Warner executives, who say the next big thing is one of those unglamorous companies that deliver ads to thousands of third-party websites and keep marketers’ campaigns away from unpalatable content.
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Millard Group’s infoUSA Consumer Database, comprised of 108 million households with 202 individuals and 48 pre-scored purchase and interest categories, is now available with a base price is $75/M, plus a $25/M modeling surcharge, DMNews reports.
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Mailnet Services Inc. has acquired two database marketing firms, Synapse Technology and Conclusive Strategies, for an undisclosed amount.
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The New York Daily News has tabbed Quigo to use their AdSonar private-label advertising network to generate additional online revenue for the paper’s site.
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Skype on Wednesday introduced new software with new features, such as click-to-call to facilitate e-commerce, as well as group chats.
Kmart is adding its inventory to POP Radio’s network of in-store audio advertising.
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WPP and Interpublic are financially backing a new online system for media and other advertising services transactions.
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Google has launched Google Custom Search Engine, which allows publishers and other users to build their own, customized vertical search engine for their sites - and earn a share of ad revenue.
Product sampling tops the list as the most influential of in-store media options, followed by reading product labels and shelf coupons, according to research from BIGresearch.
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A new report by BlueLithium’s BL Labs finds that behavioral ads result in higher click-through rates when shown in a contextually relevant category, but are more likely to lead to a conversion when viewed out of context.
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