Quigo to Provide Contextual Ads for New York Daily News
The New York Daily News has tabbed Quigo to use their AdSonar private-label advertising network to generate additional online revenue for the paper’s site.
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The New York Daily News has tabbed Quigo to use their AdSonar private-label advertising network to generate additional online revenue for the paper’s site.
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Skype on Wednesday introduced new software with new features, such as click-to-call to facilitate e-commerce, as well as group chats.
Kmart is adding its inventory to POP Radio’s network of in-store audio advertising.
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WPP and Interpublic are financially backing a new online system for media and other advertising services transactions.
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Google has launched Google Custom Search Engine, which allows publishers and other users to build their own, customized vertical search engine for their sites - and earn a share of ad revenue.
Product sampling tops the list as the most influential of in-store media options, followed by reading product labels and shelf coupons, according to research from BIGresearch.
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A new report by BlueLithium’s BL Labs finds that behavioral ads result in higher click-through rates when shown in a contextually relevant category, but are more likely to lead to a conversion when viewed out of context.
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If form follows function, then the media that marketers use should follow the message–or, specifically, the intended target demographics, according to Forrester Research.
Yahoo on Wednesday announced the launch, in beta, of paid-search ads for its mobile service in the U.S. and the U.K.
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Brinker Web marketers are beginning to embrace conversion rates over traffic data as the metrics of choice to measure online advertising’s effectiveness.
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Chase is planning a large-scale addressable TV advertising buy for early next year, making it the first major marketer to deliver unique TV advertising at the household address level. What makes this campaign unique is that it’s not zip-code or neighborhood level targeting - Chase will deliver unique TV advertising to each household served.
Facebook will reveal a new ad unit in coming weeks that will appear within the social networking site’s News Feed platform.
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Microsoft Digital Advertising Solutions attempts to unify Microsoft’s advertising strategy into a coherent offering for advertisers.
TiVo and Information Resources have launched a new suite of marketing tools, IRI TiVo Consumer Insights Suite, which TiVo says will provide information on the impact DVR technology has on consumer viewing patterns and product sales.
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Electronic Arts will serve dynamic advertising within several of its titles through Microsoft-owned Massive Inc. and IGA Partners. EA sports titles, such as Madden Football, are not included.
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New York Times readers in Britain may have been disappointed if they attempted to read the lead story on the NYTimes.com website due to self-censorship exploiting the site’s regional ad targeting technology.
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CBS is using Bluetooth technology to stream clips of some of its shows to consumers’ cell phones direct from billboards, as the consumer passes by.
In a high-profile deal for Microsoft’s adCenter, Microsoft will provide advertising for social-networking site Facebook.
Noting that NBC filed for a “TV For Me” trademark, Mediapost speculates that the major network is contemplating a customized programming effort. That the network hasn’t sown up the domain name rights for the mark isn’t surprising, given past precedent. (That domain currently belongs to a lucky Muscovite.)
Textbook publisher Campus Media Group publishes books online and lets marketers subsidize the cost through advertisements.
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