SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports.
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It’s becoming a mantra: slips in retail, automotive and telecommunications advertising is wreaking havoc with financial results of many media companies.
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Following a year in which Motorola lost its standing as the world’s No. 2 mobile handset supplier to Samsung Electronics, the company has decided to split into two publicly traded companies.
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The U.S. advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence. Fourth-quarter expenditures fell 0.1 percent from a year earlier, it said, MarketingCharts writes.
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Google is moving ahead with its print ad program involving barcode technology with a couple of advertisers acting as test cases.
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Mobile directory assistance (DA) users are consumers on the go who expect and want accurate results immediately - and tend to have an intent to buy, constituting an important subset of mobile audiences for marketers, according to a nationwide survey by V-ENABLE, MarketingCharts reports.
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Offline media direct mail and telemarketing are the best media to combine with email, according to a new report from the U.K.’s Direct Marketing Association.
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Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex’s network of local online directories.
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Advertisers can expect an 84 percent improvement in recall rates for vanity 800 numbers vs. numeric phone numbers shown in visual media (TV, billboard, print) - and a much more significant 9-times higher recall rate in the case of audio (radio) ads, according to a recent study, writes MarketingCharts.
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Click to enlarge The iPhone is among the foci of a Compete, Inc. study of consumer online shopping and browsing behavior - specifically regarding wireless-device demand, pre-purchase cross-shopping patterns, and consumer attitudes toward entertainment and productivity-oriented devices, writes MarketingCharts.
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AT&T has consolidated its media duties with Mediaedge:cia following a review. Previously, Digitas, GSD&M Idea City, Initiative and OMD all handled the business.
AT&T has more than doubled the number of homes that receives its telco TV service, U-verse, in the last three months, going from 51,000 homes in late July to 126,000 today.
Several new lists, including horticulture growers, ailment-related product buyers, telecommunications interest respondents and open-for-business agriculture, forestry and mining owners - have hit the market.
Prospective mobile internet phone purchasers indicated they would buy a handset branded by not just telcos but also internet brands such as Google and Yahoo, according to “Mobile Market View,” a mobile consumer study conducted by The Kelsey Group with research partner ConStat, reports MarketingCharts.
As the entertainment industry attempts to work with mobile carriers to push entertainment content to users, Hollywood and others have complained that the cellular companies ask for too large a cut.
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U.S. advertising spending in the first half of 2007 was down 0.5 percent over the year-earlier period, with internet ad spend - up 23.6 percent - outperforming other media, according to preliminary figures from Nielsen, MarketingCharts reports. Other categories with increases in ad spending during the first half of this year were as follows:
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Though the volume of SMS ads reported by mobile subscribers is lower in the U.S. than in the five leading Western European markets, the U.S. has the highest response rates, according to M:Metrics, which also released its July Benchmark Survey of mobile market metrics (see tables at end of article), writes MarketingCharts.
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EyeWonder has launched a new product designed to make rich media ads more interesting to users of instant messaging clients, according to a press release from the firm (PDF), writes MarketingVOX.
Click to enlarge Mobile media research firm M:Metrics and mobile advertising marketplace AdMob have announced what they are calling “the first authoritative findings” on audience composition for mobile advertising.
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The United States has passed a milestone in telecommunications history: Cell-phone-only households now outnumber landline-only households, according to (pdf) Mediamark Research Inc. (MRI), which released the findings via its “The Birth of a Cellular Nation” whitepaper, reports MarketingCharts.
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