The United States has passed a milestone in telecommunications history: Cell-phone-only households now outnumber landline-only households, according to (pdf) Mediamark Research Inc. (MRI), which released the findings via its “The Birth of a Cellular Nation” whitepaper, reports MarketingCharts.
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Total advertising expenditures in the first half of 2007 totaled $72.59 billion, down 0.3 percent from the same period in 2006 - and, for the first time since 2001, expenditures declined for two consecutive quarters - according to data released Tuesday by TNS Media Intelligence, MarketingCharts reports.
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B2B ad spending totaled $14.39 billion in 2006, up 1.4 percent from $14.19 billion in 2005, and the top 100 B2B advertisers accounted for $6.76 billion (or 47 percent) of that amount, up 3.0 percent from $6.56 billion in 2005, according to BtoB’s analysis of data from TNS Media Intelligence, reports MarketingCharts.
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Despite competitive pressures from telcos and direct broadcast satellite providers, cable’s triple-play (video, data and voice) revenue streams are still expanding due to growing penetration of their subscriber bases, according to SNL Kagan’s “Broadband Cable Financial Databook” study, reports MarketingCharts.
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May be hurting inThe scatter market continues to soar, with prices on the rise and upfront holds coming through, with advertisers so far committing to spending all of the money they put on hold with the networks during the upfront.
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AT&T’s $3.4 billion media account is going into play, and the telecom giant said that it expects to complete the review by the end of the year.
The move will consolidate all of AT&T’s media planning and buying into one shop and, as such, is part of the company’s efforts to maximize efficiencies create by its acquisition of BellSouth at the end of last year, writes AdAge.
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Total communications spending increased 6.8 percent to a record $885.2 billion in 2006, having expanded at a compound annual growth rate (CAGR) of 5.9 percent from 2001 to 2006 (and exceeding GDP growth in both periods), according to exclusive data released today by Veronis Suhler Stevenson (VSS), MarketingCharts reports.
Deutsche Telekom AG is considering pulling its $18 million sponsorship of the T-Mobile cycling team following the suspension of a rider who tested positive for drugs a month before the Tour began, writes Bloomberg.
Spanish-language media spending is forecast to grow 3.7 percent this year, compared with 1.7 percent growth for overall U.S. measured media spending, according to TNS Media Intelligence, writes AdAge, which has released its fourth annual Hispanic Fact Pack.
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Yesterday Nielsen reported it agreed to purchase cellphone data firm Telephia, which tracks phone calls, mobile Web surfing, video viewing and other mobile habits, per The New York Times (via MarketingVOX).
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Rivals Nokia and Samsung have agreed to work together to promote open standards in mobile television, based on DVB-H (digital video broadcast - handheld) technology, according to Reuters (via America’s Network).
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Outdoor advertising gained in popularity among advertisers in 2006, ending the year with a healthy 8.6 percent growth, up to $3.8 billion.
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In a deal designed to expand the reach of its “Go for Mobile 2.0″ service, Yahoo has signed a deal with Microsoft that will make its offering compatible with significantly more devices, according to MediaWeek (via MarketingVox).
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A new study shows that, while mobile internet still has a long way to go before it can be considered mainstream, consumer interest nevertheless seems to be building.
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Mobile phone service carriers experimenting with serving up ads to their customers are trying a variety of models, still looking for the best fit for them and their users, reports The Seattle Times (via MarketingVox).
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A Texas-based satellite television company will have to pay big fines for making illegal telemarketing calls to a hospital and to more than 80 residents of North Carolina in 2004.
Telemarketing company Sturner and Klein closed its Flagstaff facility which employed approximately 130 people, Forbes reports. The company said high turnover and troubles finding a stable work forced the closure.
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Digital marketing executives are saying that Apple’s release of its new video iPod/cell phone combo could transform the mobile advertising field.
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Verizon Wireless is expected to announce that it will offer its mobile subscribers full-length programming from NBC, CBS, Fox and MTV. ESPN is also in negotiations to offer programs, reports the New York Times (via MarketingVox).
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Perhaps not surprisingly, a recent Forrester Research report indicates that more than three-quarters of Americans are annoyed just thinking about mobile marketing.
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