Mobile Marketers: Apple’s iPhone May Speed Mobile Ad Medium
Digital marketing executives are saying that Apple’s release of its new video iPod/cell phone combo could transform the mobile advertising field.
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Digital marketing executives are saying that Apple’s release of its new video iPod/cell phone combo could transform the mobile advertising field.
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Verizon Wireless is expected to announce that it will offer its mobile subscribers full-length programming from NBC, CBS, Fox and MTV. ESPN is also in negotiations to offer programs, reports the New York Times (via MarketingVox).
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Perhaps not surprisingly, a recent Forrester Research report indicates that more than three-quarters of Americans are annoyed just thinking about mobile marketing.
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AT&T plans to push a new advertising model, using it as the cornerstone of new wireless services initiatives, according to an interview with chairman-CEO Edward Whitacre Jr. in today’s Wall Street Journal.
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Moms and magazines apparently still go together as well as milk and cookies.
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AT&T plans to announce later this week that it is kicking off its telco TV service in seven markets, giving it a total of 11 markets by Jan. 1.
With mobile advertising poised to surge in 2007, Verizon wireless - a brand among the nation’s most advertised - intends to seize the opportunity and itself become an ad medium.
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The top cable and telephone service providers that make up about 94 percent of the U.S. market signed more than 2.5 million net additional broadband subscribers in the third quarter alone.
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AT&T is testing an in-house, free directory assistance service sponsored by advertisements, in response to similar services such as 800-Free-411.
Two tech heavyweights are in talks to make the web on mobile phones - branded Google phones - as pervasive as it is on the desktop.
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Outdoor advertising is continuing to soar, with revenue rising 8.6 percent in the first nine months of 2006 compared to the same period last year.
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Reed Business Information plans to acquire BuyerZone.com, an online lead generation company, for an undisclosed amount, writes BtoB.
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Verizon has struck yet another content distribution deal, partnering with DirecTV to stream live NFL games online.
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Mobile YouTube, as rumored earlier this month, is finally here, at least if you are a subscriber to Verizon Wireless V-Cast, a $15 a month video and music service.
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Online competitive intelligence service Hitwise on Wednesday announced that in September one in 20 U.S. Internet visits went to one of the top 20 social-networking websites - nearly double the share of visits compared with a year ago.
Sirius Satellite Radio and XM Satellite Radio have both reported strong third quarter results.
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XM Satellite Radio and Cingular Wireless have partnered to stream 25 XM channels to Cingular handsets, beginning Nov. 6. Cingular Wireless customers will be able listen to a variety of XM’s music channels through the XM Radio Mobile service for $8.99 per month.
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Direct marketing services agency Harte-Hanks posted a 4.6 percent increase in revenue in the third quarter over the same quarter last year.
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Some consumers would support advertising on their cell phones in exchange for free features, were the option to be offered.
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Text messaging, one of the first value-added services wireless carriers offered to mobile customers, continues to be the one that mobile users truly value.
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