GM Changes Game, Puts $1.5 Billion Online
GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.
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GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.
Nearly 1 in 10 consumers surveyed (9 percent) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch’s Simultaneous Media Survey (SIMM 11), writes MarketingCharts.
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Some 23 percent of U.S. mobile subscribers (or 58 million people) say they have seen mobile advertising in the previous 30 days - and half of mobile data users (51 percent, or 28 million people) who recall seeing a mobile ad say they responded to the ad in some way, according to a Nielsen study, MarketingCharts reports.
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Clear Channel U.K. announced a mobile service that will allow advertisers to get up close and personal to consumers who are intrigued by their out-of-home messages.
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Considering Super Tuesday hasn’t settled who will run for U.S. President on the Democratic or Republican ticket, mobile advertising may be an effective way for candidates to change voter attitudes and voting behavior, according to a report from Limbo, reports MarketingCharts.
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Some 46.1 million mobile data users in the U.S. used mobile search functions in the third quarter of 2007, according to a Nielsen Company report examining the mobile search behavior of wireless subscribers, reports MarketingCharts.
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More than three in ten mobile users - some 78 million U.S. consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.
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Some 28 percent of global brands surveyed have already launched live SMS (text) campaigns and 18 percent have launched live MMS (multimedia) campaigns, according to a mobile-marketing survey of 50 global brands by Vanson Bourne for Airwide Solutions, reports MarketingCharts.
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Though the volume of SMS ads reported by mobile subscribers is lower in the U.S. than in the five leading Western European markets, the U.S. has the highest response rates, according to M:Metrics, which also released its July Benchmark Survey of mobile market metrics (see tables at end of article), writes MarketingCharts.
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Another study has been released that claims to show that advertisers who buy branded keywords on search engines are wasting their money, because those ads are being clicked by consumers who are on the way to that advertiser’s site already.
In an advisory on the Yahoo Search Marketing Blog, Yahoo has told advertisers they need to tighten up their ad copy, MarketingVox writes.
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Perhaps not surprisingly, a recent Forrester Research report indicates that more than three-quarters of Americans are annoyed just thinking about mobile marketing.
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Match.com will be the season-long sponsor of TBS’s new sitcom My Boys, about a young woman’s dating life.
The deal, orchestrated by Mullen’s MediaHub, is estimated at $1 million to $2 million. Match.com will be featured prominently in two episodes and play cameo roles in the rest.
A number of consumer magazines, including Details, CosmoGirl, Glamour and Brides, are including ads with short codes readers can use for text-to-buy transactions.
Scripps Networks’ HGTV.com is making shopping for do-it-yourselfers a little easier by enabling shopping lists (tied to how-to online videos) to be text messaged to cell phones so the list will be handy at stores.
Yahoo on Wednesday announced the launch, in beta, of paid-search ads for its mobile service in the U.S. and the U.K.
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While Europe has been quick to embrace mobile technology overall, including texting and mobile advertising, not so in the U.S.
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Google and eBay today announced they have reached a multiyear agreement related to click-to-call and text ads.
Google’s share of U.S. searches has been decreasing in tiny increments during July and August, in what may be merely a seasonal fluctuation - or an indication that the search giant has reached a plateau, writes Internet Retailer (via MarketingVox).
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Spanish speakers will be able to send instant messages, blog and share photographs from their cell phones via a Spanish language mobile social networking site, Conexion Latina, beginning next week.
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