Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
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Google accounted for 67.25 percent of all U.S. searches in the four weeks ended March 29, 2008 - the highest proportion of searches it has ever achieved, and up some 5 percent from a year earlier, when it accounted for 64.13 percent of searches, according to Hitwise (via MarketingCharts.)
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Google accounted for 66.44 percent of all U.S. searches in the four weeks ended February 23, while Ask.com increased its share of searches 18 percent year over year - from 3.52 percent of searches in Feb. ‘07 to 4.16 percent in Feb. ‘08, according to Hitwise, writes MarketingCharts.
Commuters in the New York Metro area can add one more marketing vehicle to their daily haul: Thirty second commercials, sans audio, at city bus shelters.
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Unique visitors to travel, career, tax, and real estate sites in the U.K. increased from December ‘07 to January ‘08 , reports comScore, citing its World Metrix audience measurement service (via MarketingCharts).
The January data, below, also show Google Sites, Microsoft Sites, and eBay to be U.K. internet properties with the most traffic.
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Since moving online, travel guides have more fully met the needs of niche readers, reports The International Herald Tribune (via MarketingVOX).
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As travel costs have increased and customer satisfaction with the industry in general has decreased, so has satisfaction with independent travel websites, according to the J.D. Power and Associates 2007 Independent Travel Website Satisfaction (ITWS) Study, writes MarketingCharts.
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One in four internet users read consumer-generated reviews online, which then have a big impact - affecting not only what they purchase offline but also how much they are willing to pay for it, according to a new study conducted by comScore with The Kelsey Group, reports MarketingCharts.
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Clear Channel Radio’s Total Traffic Network is expanding its delivery of real-time traffic data on December 1 with the addition of 10 new markets. Coverage will now span 80 metropolitan areas.
A combination of unseasonable weather, subprime-mortgage and Wall Street woes, and higher oil prices have conspired to diminish consumers’ planned holiday spending, according to a Brand Keys consumer-spending study, reports MarketingCharts.
Google accounted for 64.49 percent of all U.S. searches in the four weeks ended October 27, 2007, while Yahoo Search, MSN Search and Ask.com accounted for 21.65 percent, 7.42 percent and 4.76 percent of searches, respectively, according to Hitwise, sister site MarketingCharts reports.
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Forget Forbes, Fortune and The Wall Street Journal. According to the most recent MRI data for Fall 2007, inflight magazines regularly get more time with the nation’s top earners.
The winter issue of T: Travel, The New York Times Style Magazine’s travel issue, pulled the highest number of ad pages for any travel issue to date.
Demand for business travel services will again outweigh supply in 2008, continuing to drive increases in rates for air travel, hotels, car rental and corporate meetings and events, according to (pdf) the American Express annual Global Business Travel Forecast, writes MarketingCharts.
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Only half (52 percent) of consumers in Great Britain trust their high-street bank or building society (similar to a savings and loan institution) to protect their personal details from identity thieves, a new “trust poll” has revealed, writes MarketingCharts.
Boomers and matures (ages 60 +) both rely on a wide variety of sources for travel information - including TV, travel agents, radio, outdoor ads, print and the internet - but they rely most heavily on word-of-mouth recommendations.
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The multi-category travel sector (containing brands such as Lastminute.com, Expedia and Thomson) received the most click-throughs from UK searches in July, according to (pdf) a Nielsen/NetRatings study of which sectors receive the most UK click-throughs from search engines, writes MarketingCharts.
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Direct marketing firm Click Tactics has acquired Intrasight to bolster both company’s cross-media offerings, reports ClickZ (via MarketingVOX).
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USA Today has begun offering widgets with updated news headlines for people to place on blogs or other sites, reports The Associated Press (via MarketingVOX).
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The leading sites in three key web categories - search, career development and multi-category travel - experienced high month-over-month visitor retention rates from June to July, but also significant audience overlap with the other top players in their categories, according to Nielsen/NetRatings, MarketingCharts reports.
